B2B Marketing Traction

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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

They were going to exhibit their software product at a trade show in three weeks. With traditional marketing, there’s not a lot you can do with just three weeks before a show. I helped the client with some messaging to bloggers who might cover their product and the show. Could I help them? Three weeks?

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Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

Before marketers had to access the competitions’ marketing materials, watch them at trade shows and in industry advertising. It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. Online marketing has made it much easier to do this.