Web 2.0 Then they need to leverage tools such as eBooks to generate interest and make the ideas go viral and easy to syndicate. We wanted to syndicate it to influential bloggers and journalists, as well as to prospects, with the hope that it would go viral. These days, everyone is on the Web, sharing information via various tools and communities. We worked with a local videographer to shoot the video of our CEO, and then we uploaded it to YouTube in time for our eBook launch. There are plenty of online tools that enable you to format an eBook. MORE >>

In order to prepare students to face and conquer new technology tools, we need to provide them with opportunities to solve their own problems. We cant provide them with step by step directions, but instead encourage them to seek out new tools, figure them out and communicate their learning with classmates. As a guest blogger over here at Dangerously Irrelevant , Julie Lindsay explains it very well in her post about what in schools is worth fighting for. created these screencasts to help explain some useful Web 2.0 My YouTube Channel. Web 2.0 MORE >>

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Arik is the principal at PR firm ACH Communications, a digital PR consultant, blogger, co-founder of HAPPO, and (along with #Nifty50 award recipient Missy Berggren ) co-founder of the Minnesota Blogger Conference – #mnblogconf. Award-winning marketing and social media blogger. Mark led the PwC Global Web team. How Technology, E-Commerce and Web 2.0 MORE >>

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important. MORE >>

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads. Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). How do you drive more traffic? MORE >>