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Confessions of a Full-Time Blogger

Hubspot

A recent conversation a few of us full-time bloggers had via our corporate chat platform: "Before I check the style guide , does anyone remember if we capitalize the word my in headlines?". So I gathered my fellow HubSpot bloggers and content creators, and we had a little confession session that resulted in the following list.

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How to Write Your First Blog Post

Adobe Experience Cloud Blog

Author: Megan Ziman Trust me, writing your first blog post can be scary. Day one at Marketo, I was informed that one of my projects as a Social Media & PR intern would be writing for the blog. This motivated me to continue writing. Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required.

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5 Marketing Tips From a Real Advisor

FMG Suite

To respond to these changing conditions, John has created a content calendar that keeps his entire team on track month after month. John and his team create a four-month rotation with topics including long-term care, financial planning, women in investing, and estate planning––all catering directly to their clients.

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Creating Content Marketing Personas

EMagine B2B Blog

The term content marketing persona is a fictional person who has the main traits of your site visitors. By varying answers, you’ll derive different terms and phrases the group or persona would use to search for their solutions. Description : Write a description for your personas, so you know exactly who they are.

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. Don’t write more if it’s not remarkable. How can bloggers do it more effectively?

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The intranet social garden and quantum mechanics

Biznology

Your intranet, on the other side, is more like a garden: relatively small in terms of users and content, with participants contractually bound to the organization and a low tolerance for failure. How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions?

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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

Each book is written by an influencer that we think not only writes about something worth learning but shares valuable insights on their social channels (you can follow all of them here ). To buff up your content knowledge, we recommend these six books: Ann Handley ’s Everybody Writes : Your Go-To Guide to Creating Ridiculously Good Content.