B2B Marketing Traction

article thumbnail

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

As usual, I have to provide information about the source of the survey, which few bloggers ever do. I’m also not surprised by the decline in paid search (we’ve done little paid search since 2005; see my recent post on this, PPC Joins SEO as a Tactic that Should Go ).

article thumbnail

3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

B2b bloggers, what do you think? We provide blog strategic and tactical planning services as well as blog ghostwriting. It’s my opinion that as long as someone in your business or organization reviews and approves the blog posts, a blog ghostwriter can be highly effective and an authentic reflection of your business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

But, as a Certified Inbound Marketing Professional, I knew that certain online marketing tactics had a chance. I helped the client with some messaging to bloggers who might cover their product and the show. With traditional marketing, there’s not a lot you can do with just three weeks before a show.

article thumbnail

How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. We provide blog strategic and tactical planning services as well as blog ghostwriting. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much.

article thumbnail

4 Marketing Trends to be Thankful For

B2B Marketing Traction

As marketers, we need to understand the changes, learn the technologies and adapt their marketing strategies and tactics to succeed. So marketing tactics must change – businesses need to put great content online and attract buyers to it. They need to pull buyers to them rather than push their marketing at them.

article thumbnail

8 Elements of the Perfect Blog Post

B2B Marketing Traction

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. We’ve been successfully blogging since 2009 and have helped several businesses get started on this important tactic. What does a perfect blog post look like? Contact us at New Incite.

Opinions 100
article thumbnail

3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

Don’t get me wrong – organic search engine tactics are still valid, but online conversations and content about your products and services that drive traffic to your website really get the attention of the search engines today. Because Social Media Optimization is the new Search Engine Optimization.