ViewPoint

FEBRUARY 18, 2014

First there is an assessment of the strengths and weaknesses, opportunities and threats (SWOT). The SWOT was completed in about five hours; the goals, objectives, strategies, and tactics followed in another 4-5 hours. My point is this: if you haven’t done a SWOT analysis in a few years, do one. We need a plan.”.

Planning 120

Planning Marketing Plans SWOT Work Management 120

Conductor

SEPTEMBER 23, 2021

They can be news sources, social media sites like Pinterest, content creation sites like YouTube or individual bloggers. This will allow you to identify the full scope of brands, publishers and bloggers competing with your content. These indirect competitors are still worth considering when you’re doing your competitive analysis.

Analysis 119

Analysis SEO SERP Domain 119

ViewPoint

DECEMBER 17, 2013

Company SWOT analysis (OneSource). Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Self-identifying keywords used on the company website (ALC). Whether the company conducts e-commerce (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Webbiquity

MAY 4, 2010

A SWOT analysis is one helpful tool to develop killer topics for blog posts. It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Link to other bloggers.

RSS 100

RSS Digg Tagging Blogger 100

B2B Marketing Savvy

JULY 30, 2009

But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? Now, as lead voice and a newly minted blogger trying to engage with/understand the new social media landscape, I feel like it’s an Indiana Jones episode titled: “Search for the Missing Metrics”. You can help.

Advertising Agencies 40

Advertising Agencies RSS Ning Blogger 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Business Blogging.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. These templates will help you complete a SWOT analysis on your content marketing efforts (and develop a plan to improve them), define the right objectives and KPIs for that plan, brainstorm content ideas and map these across your funnel, and create a timeline for your content plans.

Template 28

Template Planning Content Marketing Work Management 28