Remove trigger
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When B2B Barbie meets a virtual double and Lady Trifecta…

Exo B2B

Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing? Eliminate ineffective storytelling? Mark is one of my idols in marketing and also as a blogger. Put aside the fear of missing out (FOMO)? It was Mark Schaefer’s conference.

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Content Marketing with Stories: Better than Facts

Writing on the Web

The best way to gain attention and engage readers is through storytelling. Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. A success story, especially in the face of difficulties.

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How Neuromarketing Could Revolutionize the Marketing Industry

Hubspot

Don’t get me wrong, I love seeing a spike in traffic as much as the next blogger. Brands could prove storytelling is the key to emotional resonance. Brands could prove storytelling is the key to emotional resonance. Neuromarketing Examples. Brands could save millions of dollars on ads.

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What’s Missing in Content Marketing: Who and Why

Writing on the Web

Storytelling and personalization is the biggest missing piece in content marketing as I see it. Our mirror neurons get triggered and we put ourselves into the story. Storytelling is the best way to do that. Blog this on Blogger. People are good at writing about what they know. We become engaged. We start to care.

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How to Take an Audience-First Approach to Your Content

Content Marketing Institute

It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative. It lives in a very competitive food content space – everything from TV channels devoted to the topic to websites as well as countless bloggers and vloggers. Step 2: Know the trigger.

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How to Make Social Proof Work for You

Writing on the Web

Social proof is such a strong persuasion trigger you shouldn’t limit these comments to just a page, but have them scattered throughout your web and blog pages. a middle-aged successful blogger.” a 40-year-old software developer,” or, “R.M.,

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Tell Your Story: Why Are You Here?

Writing on the Web

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. Blog this on Blogger. There are six types of stories you need to know about yourself, and two of them you need to be telling your blog readers, clients and prospects if you want to gain their trust.