Lenny's Newsletter

SEPTEMBER 5, 2023

Mostly new tech startups from our YC batch, but also non-tech small businesses (like a children’s swimming camp) that we happened to know through family and friends. The first one was an early employee of our last startup. We wanted delivery startups, we wanted fintech, we wanted stuff that’s very operationally heavy.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

JUNE 16, 2020

Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup. That way, when people in your audience use keywords in Google, your content has a high chance of ranking highly and driving traffic. Properly optimized posts lead to an increase in brand awareness and conversions.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

seo.co

FEBRUARY 6, 2021

Driving traffic through links, referrals and search engine rankings improvements. A team of guest blogger outreach professionals. Allows separate project and task interaction with the blogger outreach teams publisher manager(s) and content publisher(s). Getting the content published on top publications.

Link Building 97

Link Building Automation SEO Marketing AI 97

Hubspot

OCTOBER 16, 2023

For example, instead of simply “Marketing Manager at X Company,” you can add terms like “Marketing Manager | Content Marketing Leader, Blogger, Speaker, Startup Advisor." The more traffic your LinkedIn profile gets, the better chance you have of creating a flywheel effect for the goals you want to achieve.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Scoop.it

APRIL 6, 2021

Sharing other people’s content is also a great way of getting noticed by them – particularly when your post could send some more traffic in their direction. This approach could be particularly valuable if you’re a startup or a blogger who is still building your following and reputation. The Value of Networking.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. What do they talk about: All things startup focused.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Sponsor: Brain Traffic. Social Media Marketing World. Date: Mar. 20-22, 2019. Location: San Diego, California.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. They’re a must-have for any content feed and as an added bonus they also have one of the best startup culture blogs out there. What do they talk about: All things startup focused.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet. Click To Tweet.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Why Follow SaaS Bloggers? So, without further ado, let’s take a look at the 16 best SaaS bloggers you’re going to want to follow immediately.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Only B2B

JANUARY 24, 2018

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. To get started, you need to select the content you want to promote and let the network start syndicating it to their partner’s sites to drive you traffic to your site. Slideshare.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Hubspot

APRIL 7, 2023

Low Startup and Overhead Costs Selling digital products doesn’t come with the startup costs associated with selling physical products. How can you grow traffic and convert visitors? Though photography can be a crowded market, it will always be in demand for bloggers and website managers.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Valasys

SEPTEMBER 22, 2023

To do this: Set Clear Metrics: Define specific metrics that align with your campaign goals, such as website traffic, lead generation, or conversion rates. InspireBeats, a company specializing in lead generation for startups and larger enterprises, leveraged influencer marketing to boost website traffic and enhance conversion rates.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

MARCH 7, 2013

Today I’m 100% focused on social content curation market as co-founder of startup, Listly. I’ve jumped domains in my career from fashion (French Connection – FCUK), to CRM, to Business Intelligence (where I sold my startup to Business Objects now SAP) and on to self-publishing board games with GiftTRAP.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Marketing 261

FEBRUARY 7, 2018

Thanks to Leadfeeder for having me as a guest blogger. Google Analytics website traffic that depicts the heavy increase in visitors from the launch of the Messaging Design Kit. We saw a huge spike in web traffic, lots of organic social activity, and a ton of love on Product Hunt. can be found on Leedfeeder’s blog.

Marketing Analytics Tools 86

Marketing Analytics Tools Planning Blogger Inbound Marketing 86

readwrite

MARCH 15, 2019

Panelists, speakers, bloggers, and journalists across the world were throwing bold statements about blockchain being a panacea against fraudulent advertising traffic. When you can’t trust websites, you are forced to work with intermediaries such as Facebook and Google, which act like traffic quality arbitrators.

Advertisements 52

Advertisements Advertising Click Fraud Transparency 52

readwrite

MARCH 15, 2019

Panelists, speakers, bloggers, and journalists across the world were throwing bold statements about blockchain being a panacea against fraudulent advertising traffic. When you can’t trust websites, you are forced to work with intermediaries such as Facebook and Google, which act like traffic quality arbitrators.

Advertisements 52

Advertisements Advertising Click Fraud Transparency 52

Hubspot

JANUARY 26, 2023

Startup costs are cheaper. Your main website is where all marketing diverts traffic, and it’s the face of your digital business. Many bloggers make money through either affiliate marketing or selling their products. Do you want more tips on digital marketing and online business startups? Marketing costs are also lower.

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

The Marketing Blender

JULY 13, 2022

Growth hacks are often used by startups and small businesses looking for innovative ways to scale their businesses quickly. Look at website traffic data, conversion rates, and customer engagement metrics. What Is a Marketing Growth Hack? There are several different types of B2B marketing growth hacking. Test & Iterate.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Unbounce

JUNE 24, 2020

Say you’re part of a small team or a startup tight on resources. But running tests also demands time, traffic, and expertise that marketers don’t always have. Smart Traffic uses a contextual bandit algorithm to learn about your visitors based on attributes like location, device, browser, and timezone. What can you do?

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Startups Magazine) Over 90% of brands utilize social media for marketing. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Conductor

DECEMBER 10, 2019

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. I was working part time for a startup based out of Taipei, Taiwan, it was a really small team.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Ambal's Amusings

OCTOBER 22, 2009

Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. The B2B Marketing Zone came because I personally wanted to learn more about the topic and wanted to have good relationships with bloggers in the space. It also is a great vehicle for blogger outreach.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

seo.co

DECEMBER 18, 2020

The other brand is a startup and there have been several reports of them stiffing customers. Fake reviews and even fake bloggers, talking up a product or service, are sometimes employed. Not every hired blogger is misrepresenting the truth, but some are. Trust and authority. Think about two brands side by side. Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Hubspot

JANUARY 7, 2020

We also have a team of bloggers who write an average of four to five blog posts each week. While we work up against high expectations, we also achieve major goals, such as high web traffic and credibility in our industry -- and a lot of that comes from learning how to harness our creativity when the stakes are high.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Optinmonster

JUNE 21, 2021

It’s perfect for bloggers, startups, and solopreneurs who are just getting started with their website and don’t have a lot of traffic yet. This plan is perfect for websites that are starting to generate more traffic and seriously looking to grow their email list. What Comes With the ‘Basic’ Plan?

Cost 63

Cost Lock-In Pricing Price 63

Content Marketing Institute

NOVEMBER 14, 2017

Every piece of content I created scored more traffic. By the early 2000s, About.com was one of the largest websites (by audience traffic) in the world. That includes your real competitors (who sell your products and services), media companies, bloggers, influencers, and anyone else who covers the niche.

Content 102

Content Differentiation Lead Scoring Lead Ranking 102

Marketing Insider Group

JANUARY 5, 2015

contains very topical content, and the guest bloggers are always credible.”. Entrepreneur: John Turner, CEO of UsersThink , a tool that gives startups useful feedback on their landing pages. Onstartups.com/ – startup strategy galore. Social Media Examiner. Why: “The best way to keep my finger ?on on the pulse. 23: Buffer.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Hubspot

AUGUST 27, 2019

For instance, Ali Fedotowsky , a blogger and former Bachelorette , will typically tell her followers to "Ask me stuff :)" at the end of the day. This can help drive traffic to other content, but doesn't require your followers to be ready to click-away from your Instagram page if they don't want to. Instagram Questions Ideas.

Creativity 100

Creativity Conference Paid Search Agency Tips 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. He has spoken internationally, is an avid blogger, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

To find freelance bloggers specifically, try ProBlogger, where you can list your jobs and gain access to bloggers who are actively looking to be hired. An alternative to WordPress is Google’s Blogger, which is also a free and simple to use platform. Blogging . Invoicing and tracking hours. may be the right choice for you.

Marketing Automation Services 48

Marketing Automation Services Work Management Budget Programs Marketing Management 48

Optinmonster

MAY 8, 2023

Bloggers like Pioneer Woman are perhaps the original online entrepreneurs. First, your startup costs can be much lower than starting a traditional brick and mortar business. Search engine optimization : Attract search traffic to your website, typically through optimized content and link-building.

Paid Content 63

Paid Content Work Management Marketing Management Business 63

Martech Advisor

FEBRUARY 10, 2020

Answering questions such as the organization’s expansion plans and how you intend to drive traffic to the website will help you decide on a set of must-have features. It is also a favorite among bloggers due to its design and easy to use framework. right from its basic pricing plans. BigCommerce.

CMS Development 62

CMS Development Enterprise Management Marketing Management Marketing Automation Services 62

Hubspot

JANUARY 27, 2020

Content marketing blogger and expert Levi Olmstead mentioned this attitude (fail fast) being key in previous startups he worked at: "A core value we often repeated was 'fail quickly and continuously, iterate quickly and continuously.' 18 months in, they've 50x'd organic traffic, but leads are only up 15%.".

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. Amanda Sibley - Director of Marketing for HubSpot for Startups. Chris Soames is a blogger and consultant, he has been managing international web strategies of different brands. He is also a PPC trainer, blogger, and speaker.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

ClearVoice

APRIL 30, 2020

Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses. It offers a wide range of reporting related to measuring website traffic and conversion rates. OptinMonster. SharpSpring.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

QuanticMind

APRIL 26, 2018

Leading up to Trump’s April 23 repeal of net neutrality laws, users have taken to airwaves and fiberoptic cables to decry the dismissal of legislation that mandates impartiality of internet service and traffic, regardless of content or affiliation. What Is Net Neutrality, Or More Specifically, It’s End?

Paid Content 40

Paid Content Advertisements Advertising Bandwidth 40