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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. Listen and Respond on Social Media.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

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How to Promote Your Pickleball Facility

flux.la

Here are some effective ways Pickleland ( pickleland.com ) is marketing their new pickleball center: Social Media Leverage platforms like Facebook , Instagram and Twitter to showcase your facility. Hold Events Organize regular events such as tournaments, round robins, clinics and social mixers.

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SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking! No More Geek-Speak: SEO for Smart Bloggers. I don’t want to write for an audience of one.

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Flip the Funnel: How To Use Micro-Influencers in 2018

Webbiquity

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Guest post by Steve Hill. Last year, E.l.f.

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Interview with Mark Schaefer

Onalytica B2B

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. Many advocates have developed sizable followings on social media.