Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support? Not sure where to start?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

MAY 24, 2016

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Optinmonster

FEBRUARY 11, 2024

The stats are clear: 20% of businesses never make it past the first year , and a whopping 50% don’t make it to year five. You’ll know the best growth hacks to beat those stats and create a strong, growing business by the end. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Navigate the Channel

NOVEMBER 14, 2017

As thought leaders in influential markets begin to grow social media followings, they will be able to use inbound marketing techniques like podcasts and live streaming in the same way that commercial companies do. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Webbiquity

NOVEMBER 22, 2022

Here are some of the best Cyber Week deals, across CRO, social media, email marketing, and other task areas. BigSpy is the most efficient ad intelligence social ad intelligence tool with over 200 million ads from 9 global mainstream platforms including Facebook, Google, TikTok, and more, covering 70 countries worldwide. OptinMonster.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Check out a few stats here.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Webbiquity

JANUARY 5, 2021

A Few Stats. For the data nerds out there, a few quick stats: The people on this list follow an average of 1,641 others on Twitter; the median is 891. Journalist turned social media pro. Transparent volume stats for nearly every asset & exchange. This is tennis, #Phish, and social commentary. Following: 180.

Twitter 260

Twitter Startups Work Management Marketing Management 260

SendX

MAY 30, 2019

You probably know the stats already and can throw them around without even thinking. You might be thinking, “OK, Nicholas, enough with the stats. Launch Your Campaign on People’s Platforms This launchpad leverages on bloggers, paid traffic, and social media influencers. The Numbers Are In Your Favor! Where do I start?”

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Optinmonster

JANUARY 14, 2024

50% of bloggers now utilize AI tools to enhance their content creation process. The integration of AI in content creation marks a significant shift, with 50% of bloggers embracing this technology, underscoring its role in enhancing creativity and efficiency. of all articles use these formats. That’s it!

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Here is a list of social media marketing mistakes to avoid, and ways to ensure your campaign’s success.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

NOVEMBER 3, 2020

According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Content and social media marketing can continue to draw traffic to your website long after the initial investment in a post, campaign, or event.

Marketing Budget 240

Marketing Budget Marketing AI Work Management Budget Programs 240

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Zoominfo

APRIL 9, 2018

In the current age of rapid technological growth and social connectedness, customers no longer respond to traditional advertising methods. Influencers may be bloggers, content creators, or social media personalities– the common thread between them being their strong web presence and their command of an engaged audience.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 122

Social Media Media Marketing Budget Communities 122

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. When Erich was asked to take over Nissan ‘s digital marketing, his assignment was as vague as “Put Nissan on the social map.” TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Sword and the Script | B2B

NOVEMBER 23, 2019

Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. 1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and. Methods of successful bloggers.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Biznology

AUGUST 20, 2012

That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.

Social Media 80

Social Media Media Social Networks Wikipedia 80

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Webbiquity

MAY 16, 2011

Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. No other activity comes close, with social networking coming in a distant second (10.7%).&#

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

KoMarketing Associates

JANUARY 16, 2014

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

Promotion 120

Promotion Practices B2B Best Practices 120

Hubspot

MAY 18, 2015

For years, I’ve struggled with IBM’s stat. That’s traffic through email subscribers, RSS feeds, and social shares because the half-life for those sources is incredibly brief. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Convince & Convert

JANUARY 28, 2014

In conducting research for this industry, I’ve used this page to find original sources and have seen countless other human resources and hiring blogs cite, copy, link to, and borrow stats from this page. SEOs believe that Google is now factoring social signals into search results). More Backlinks for SEO. Increased Conversions.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less. Point Less.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Sprout Social

MARCH 13, 2017

It has to do with a little psychological phenomenon called social proof. What is Social Proof? Social proof is the notion that people will follow the actions of the masses. That’s social proof in action. Social proof isn’t new. Why Social Proof is Important for Digital Marketing.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. Guest blogs are a win for marketers and your guest blogger customers alike. Social campaigns and contests. And who better than your satisfied customers?

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat! Tweet This Stat! 3) On average, companies respond to only 30% of social media fans' feedback. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. This post is starting to show its age, but the guidance is still useful to beginning bloggers. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 So Far (October 5, 2010).

PR 100

PR Stats Social Media Twitter 100

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Holy Social! Listen Now .

Personalization 136

Personalization Social Media Skype Blogger 136