Page 1 of 1 Previous | Next 
B2B LEAD GENERATION BLOG
NOVEMBER 9, 2011
Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe   (pictured at below) has some news for you: Most of your peers are too. social media is one of the most. It’s so unpredictable, yet there’s so much pressure surrounding it – everyone feels like they need to be on every social media channel or else. Know your audience.
MORE >>
B2B LEAD GENERATION BLOG
DECEMBER 30, 2008
How to use social media for lead generation
Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Modified press release strategy for blogger coverage. EST to late morning/early afternoon to accommodate West Coast bloggers.
MORE >>
RECENT POSTS
44 Tweets 3 Tweets
MORE >>
B2B LEAD GENERATION BLOG
JUNE 3, 2012
B2B Public Relations: 7 tactics to pull more leads into the funnel
You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. blogger may grab an image. Journalists and bloggers are very hardworking. Do your homework to thoroughly understand what the journalist or blogger is covering. Use social media to promote it. At right is an example.
MORE >>
B2B LEAD GENERATION BLOG
FEBRUARY 8, 2011
The Last Blog: It All Begins with Trust
Of course, this isn’t my last post, but I like Daniel’s idea and am honored to join other top bloggers in sharing our most important message. As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. know it has for me.
MORE >>
B2B LEAD GENERATION BLOG
FEBRUARY 8, 2011
The Last Blog: It All Begins with Trust
Of course, this isn’t my last post, but I like Daniel’s idea and am honored to join other top bloggers in sharing our most important message. As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with.  What if someone asked you what your last words would be? In essence, that’s what Daniel Burstein , Director of Editorial Content for MECLABS, asked of me when he requested I publish my last blog post today. know it has for me.
MORE >>
B2B LEAD GENERATION BLOG
DECEMBER 15, 2010
Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree
Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide. Here’s the link list built by Scott Ford Over at the Social Media and Marketing Blog , thanks Scott! And I think the attention is well deserved. Until The Blog Tree.
MORE >>
167 Tweets 21 Tweets 5 Tweets 4 Tweets
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1