The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

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Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide.

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Paul Gillin

NOVEMBER 24, 2010

The Oracle Social Media Participation Policy applies to. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g.,

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Paul Gillin

JULY 8, 2010

With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.

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Biznology

MARCH 11, 2013

How can a social platform based on blogs, wikis, discussion forums and status updates succeed under those conditions? As it is often the case in nature, innovation and social media, there are multiple paths towards the success, and levers that work well under certain contexts may be completely inappropriate in others.

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Wiki Wikipedia Terms and Conditions Social Media 80

Hubspot

JUNE 2, 2010

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. To compile the social media guidelines, the AP revealed they considered suggestions from staff, readers and users of the Stylebook, receiving over 230 responses from readers.

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Guidelines Press Social Media Wiki 28

Convince & Convert

APRIL 15, 2016

Get referenced in other Wiki pages. Make Your Social Media Profiles Optimized. Your social media presence serves as evidence that your business is an online entity. When you stay updated on your social profiles with regular posts and reviews, it informs Google that you’re actually using your page.

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Google Wikipedia Content Wiki 117

Buzz Marketing for Technology

JULY 16, 2008

Come posso impostare un corso utilizzando un Wiki se prima non insegno che cosâ??è Wikis : Come editarli, come leggerli e come linkarli. Personal Branding con i Social Media â?? uso degli strumenti offerti dai Social Media e dal Web2.0. Social Networks (33). Wiki Scioglilingua. Commenti RSS.

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Wiki Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Since then, many new forms of social media have emerged. Introduction.

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Guidelines Wiki Copyright Ideal Customer Profiles 100

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Buzz Marketing for Technology

OCTOBER 14, 2008

In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. You can then embed the Technorati feed to that tag in your own blog or in a wiki.

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Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

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Case Studies Case Study Social Media Studies 40

Buzz Marketing for Technology

OCTOBER 4, 2008

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. One of the big questions Im frequently asked about using social media is whether or not the tools "work."

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Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

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Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. My real challenge was getting my staff to warm to the concept of being a blogger.

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WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

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Social Media Wiki Optimization Digg 20

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

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Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. Some social media monitoring tools measure sentiment.

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Paid Content Social Media Social Marketing Work Management 28

WebMarketCentral

SEPTEMBER 5, 2008

There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging.

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Social Media Practices Media Wiki 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that. technologies." technologies." (If

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Social Media Paid Content Paid Search Agency Web 2.0 20

Outgrow

SEPTEMBER 8, 2022

So I decided to expand our services to reputation management and web development and social media marketing and anything related. And “I Climber”, which is a social media company. And social media measures are also important to Google. And then I have Web Design Express.

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Wikipedia SEO Work Management Marketing Management 98

Hubspot

AUGUST 15, 2014

Chances are, they have a lot of connections on social media and have connected to attendees through the conference hashtag ahead of time. You’ll find this person all over social media before you even arrive at the conference. 7) The Blogger. Goal = Meet smart people. 2) The Sponge. 4) The Superfan.

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Conference Wiki Blogger Network Marketing 28

WebMarketCentral

JULY 16, 2007

Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. Among the key findings: Overall, IT decision makers spend more time each week reading or interacting with social media (3.5

Social Media 20

Social Media Peer-to-peer Wiki Media 20

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

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Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 25, 2008

As someone whos been blogging for awhile now, one of the things Ive realized is that skills and thinking that are second nature to me are not so visible to new bloggers. » For Blogging Beginners: Evolution of a Blog Post. Search This Site. Some Things I Write About. Knowledge Sharing. Learning and Training. Personal Learning.

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Screencast Web 2.0 Wiki Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

Paul Gillin – Consultant and Author of The New Influencers and Secrets of Social Media Marketing I define content curation as the process of assembling, summarizing and categorizing and interpreting information from multiple sources in a context that is relevant to a particular audience.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

A recent post on your blog discusses using blogs for social media. What opportunities do you see for companies to leverage social media and blogs to increase inquiries and improve Marketing ROI? But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility.

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B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

FEBRUARY 27, 2008

Snitter Snitter is a small desktop application that makes it easy to keep up with those you are following on Twitter, a social networking site that lets you keep "followers" up to date on what you're up to, and stay in the loop on what they're doing. Like KickApps, Ning is a social networking platform. Ning Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

Sprout Social

APRIL 28, 2022

Company Intranet or wiki tools. These tools might include: Marketing tools (think: social, CRM, email). From internal docs and policies to reference pages and wikis, Confluence represents a sort of “home base” for teams to refer to. Sprout Social. Team chat tools. Video conferencing tools. Confluence.

Budget Programs 90

Budget Programs Enterprise Management Tools Work Management 90

Webbiquity

SEPTEMBER 30, 2010

Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Essential Topics for an Organizational Social Media Policy. Provide a short introduction and then define what you mean by “social media.&#

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Social Media Media Guidelines Digg 100

WebMarketCentral

JULY 30, 2007

To be successful as a blogger, an individual's position in the organization or functional area is far less important than writing skills and a strong grasp of what interests customers and prospects. social media functionality on a company's website or a microsite.

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Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

JANUARY 28, 2008

Search Engine College launches Search Engine Wiki by Pandia Search Engine News This article reports on the creation of the search engine wiki, which "began life as a massive collection of bookmarks, tools and site links.gathered over the past 10 years (by) search engine optimization consultants."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 18, 2007

into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media. The section on blogging is particularly useful, even for experienced bloggers.

PR 20

PR Rules Web 2.0 Wiki 20

Adobe Experience Cloud Blog

MAY 24, 2017

Basically, your program guidelines, whether they are on an internal wiki, a landing page, in an ebook, or part of an internally shareable slide deck, need to tell your audience what’s in it for them, how they can get started, what to expect, and the expectations. Internal Wiki. resources to get started, and examples.

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Peer-to-peer Wiki Budget Programs Guidelines 134

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

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WebMarketCentral

DECEMBER 6, 2007

That ought to get you started!

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Planning Marketing Plans Paid Search Agency Banner Ads 20

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Assign one person to be the social media learner and another the SEO learner. Make sure they capture all lessons and share them.Start a wiki. But there is no such thing.

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Paid Content B2B Marketing Advertising Agencies Work Management 40