ViewPoint

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Social media strategies and ROI. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Sales management.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

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A 3 Step Process to Make Social Media Produce Sales

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Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. He blogs at [link]. It's a smart idea.

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Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

Partners in EXCELLENCE president and blogger David Brock challenges that sales professionals go beyond providing rudimentary features and benefits. The Force Multiplier Effect of Social Media for Professional Sellers. Going Beyond Cost-Benefit Analysis. Customers need strong business justified solutions, he exclaims.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? Via Social Media Examiner. Whether you’re just starting out or a seasoned blogger these five components are an essential part of a successful blog strategy. Via Funnelholic. The Five Cs of a Successful Blog.

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

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Successful Content Marketing Plans Do 1 Thing Really Well

ViewPoint

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Inbound leads don't “just happen.”.

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