Sales Prospecting Perspectives

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Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Steps to Social Listening in the Sales Process. Shares, likes, and follows are social media currency , and it does not go unnoticed. Bonus tip?

Businesses, Don't Become a Social Media Pariah!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales.

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

It’s been a busy year, with many bloggers moving on, many new bloggers joining the team, and many guest blogging partnerships formed. Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling. Happy December 31, everyone! How to Write an Effective Sales Prospecting Email. What are yours?

4 Blogging Best Practices for B2B SaaS Start-Up Companies

Sales Prospecting Perspectives

If you want visibility, keep a master list of the top bloggers in your industry and reach out to them. Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. I follow a few key topics on Quora , and I try to answer a question over there at least once a week. No, no, no! Good luck!

Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014

Sales Prospecting Perspectives

To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. Magazine caught our attention; they gave great tips for using social media to boost sales. Wednesday: On Wednesday, guest blogger Janelle Johnson from Act-On Software wrote Sales & Marketing Alignment: 3 Ways to Close the Gap. Read it today!

Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013

Sales Prospecting Perspectives

Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Wednesday: On Wednesday, Lisa Fugere, Content Marketing Strategist at Radius Intelligence , was our guest blogger. Enjoy! Now, on to our Weekly Recap.

Sales Prospecting Perspectives Weekly Recap - Week of October 4, 2013

Sales Prospecting Perspectives

We’ve also started our social media team, here, allowing several BDRs the flexibility to expand their contribution to the team beyond their job description. Steps to Effective Content for Social Media. According to Michael Brenner, social media should tell stories while interacting and engaging with followers. Thursday: Finally, on Thursday, a new blogger posted. We’ll be back next week with more posts from new and old bloggers alike Happy Friday Sales Prospecting Perspectives readers! In these situations, data will save you.

Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014

Sales Prospecting Perspectives

LinkedIn just opened its publishing platform to all users , according to Social Media Today. Wednesday: On Wednesday, guest blogger Damian Davila of idaconcpts.com shared his advice for building a trusted network in his post, The Value of Connections for the Inside Sales Rep. The people in your business networks, as well as in your social networks, must see you as a trusted, valued professional. Happy Friday, Sales Prospecting Perspectives readers! It''s important to stay vigorous even through equally vigorous weather conditions. Great advice! Stay Home!

Businesses, Don't Become Social Media Pariahs!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales.

Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014

Sales Prospecting Perspectives

Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. Wednesday: On Wednesday, guest blogger Kevin Thornton wrote Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters. This includes content creation, social media participation, and analytics monitering. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. What were your favorite article

CRM 18

Sales Prospecting Perspectives Weekly Recap - Week of April 18th

Sales Prospecting Perspectives

With the booming of social media, a lot of folks think Cold Calling is something of the past. Where social media certainly does have its benefits in prospecting these days.there is nothing more effective then picking up the phone and finding out the information directly. Cold Calling Is Liek Chess: Think Strategically! - We had a new guest blogger this week! Happy Earth Day Everyone! Welcome to another Weekly Recap. hope you all had a great week, and those of you from the Bay State got to enjoy Marathon Monday! Sales Trends: Is the Cold Call Dead?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. Fowler.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Building your social media network. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.”

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Let’s discuss. Yikes!

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. She is currently Senior Manager, Social Media Strategy at CVS Caremark. Jay_zo.

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? Like this post?

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. Fast forward to 2015.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing generally as it pertains to 2015 – better than most high-priced marketing directors.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

A thought exercise on social media and critical thinking

grow - Practical Marketing Solutions

Social media and critical thinking. recent study showed that in general, people use social media to connect to like-minded people in their local communities instead of learning about other views and cultures. Researchers at Stanford gave a series of cognitive tests to a group of heavy social media multi-taskers and another group of light users.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. But if you have no emotional connection to me as a blogger, are you going to hire me? The best social media platform for your organization.

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

Behind every social media strategy you have to have a content plan and a network plan. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch . “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. Social media cul-de-sacs.

The one social media rule ALL businesses should follow

grow - Practical Marketing Solutions

There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. Lessons from the one social media rule.

Rules 103

What Social Media Can’t Do…

grow - Practical Marketing Solutions

He would “do some social media.”. investment in our meeting.  I had a feeling he would be dumping the coffee in my lap before our time was up. “I’m sorry, but social media can’t”. Why do you think social media can sell a product that no one wants?”. Social media will only make your problem worse. Social media can wait. Tweet.

Social Media is a life sentence

Biznology

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out. Are You Chilling Out?

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. If your entire social and business network thus relies on a platform, you’re in limbo. Start a podcast. Conclusion.

Social media disaster: What I learned when EVERYTHING went wrong

grow - Practical Marketing Solutions

In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. I was, and still am, the Go-To Social Media guy for my friends and family and thought I knew it all a lot. Oh well.

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). From Producers to Audience; from Hobbyists to Consumers.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Earned media. The reason why I am having so much fun is because IFIC is really happy to just meet and greet and engage these bloggers.

Can the Onion Theory bring social media lurkers into the light?

grow - Practical Marketing Solutions

Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. If we can’t measure social media lurkers, maybe the content can draw them in.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. For military bloggers, I need lists that are both American and also pro-military and pro-soldier. Tricky.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.