Sales Prospecting Perspectives

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Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Steps to Social Listening in the Sales Process. Shares, likes, and follows are social media currency , and it does not go unnoticed. Bonus tip?

Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014

Sales Prospecting Perspectives

Social Selling: How to Use Social Media for B2B Sales is available now for free. Social selling can complement your pre-existing sales efforts and result in more contacts, leads, and even closed sales. This infographic by Introhive is an overview of B2B marketing and social selling , with social media strategies to build brand awareness for your business.

Businesses, Don't Become a Social Media Pariah!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales.

Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013

Sales Prospecting Perspectives

Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Wednesday: On Wednesday, Lisa Fugere, Content Marketing Strategist at Radius Intelligence , was our guest blogger. Enjoy! Now, on to our Weekly Recap.

Sales Prospecting Perspectives' Top 10 Blog Posts in 2014

Sales Prospecting Perspectives

It’s been a busy year, with many bloggers moving on, many new bloggers joining the team, and many guest blogging partnerships formed. Writing better emails has been at the forefront of sales professionals’ minds this year, especially combined with voicemail and social selling. Happy December 31, everyone! How to Write an Effective Sales Prospecting Email. What are yours?

Sales Prospecting Perspectives Weekly Recap - Week of March 7, 2014

Sales Prospecting Perspectives

To get your sales team prospecting effectively and your marketing team supporting sales effectively, here are some of our favorite sales and marketing articles from this week: With our new Social Selling eBook published, we''ve been listening for advice other people are giving for social media and sales. Magazine caught our attention; they gave great tips for using social media to boost sales. Wednesday: On Wednesday, guest blogger Janelle Johnson from Act-On Software wrote Sales & Marketing Alignment: 3 Ways to Close the Gap. Read it today!

Sales Prospecting Perspectives Weekly Recap - Week of January 31, 2014

Sales Prospecting Perspectives

Do you market on multiple social media networks? Wednesday: On Wednesday, guest blogger Jeff Shore shared advice for dealing with sales frustrations: Be Bold, Delete Your Frustration. Thursday: Finally, on Thursday, Megan wrote an article about B2B companies using a specific social media site: Why should a B2B Sales Company Have a Facebook Page?

Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014

Sales Prospecting Perspectives

LinkedIn just opened its publishing platform to all users , according to Social Media Today. Wednesday: On Wednesday, guest blogger Damian Davila of idaconcpts.com shared his advice for building a trusted network in his post, The Value of Connections for the Inside Sales Rep. The people in your business networks, as well as in your social networks, must see you as a trusted, valued professional. Happy Friday, Sales Prospecting Perspectives readers! It''s important to stay vigorous even through equally vigorous weather conditions. Great advice! Stay Home!

Businesses, Don't Become Social Media Pariahs!

Sales Prospecting Perspectives

I love social media. People who love social media know the difference between “being on a social network” and being part of a social community, which is something a lot of businesses are still learning. Contributing positively to that community is what business bloggers should focus on. As you dive deeper into these social communities and you find people who like the same things you like, you start to discover new interests that you possibly didn’t know about before and new techniques you never knew could be applied to inside sales.

Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014

Sales Prospecting Perspectives

Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. Wednesday: On Wednesday, guest blogger Kevin Thornton wrote Inside Sales & the Mobile Workforce: Tips for Managing Telecommuters. This includes content creation, social media participation, and analytics monitering. Happy Friday, Sales Prospecting Perspectives readers! It''s finally the weekend. What were your favorite article

CRM 18

Sales Prospecting Perspectives Weekly Recap - Week of April 18th

Sales Prospecting Perspectives

With the booming of social media, a lot of folks think Cold Calling is something of the past. Where social media certainly does have its benefits in prospecting these days.there is nothing more effective then picking up the phone and finding out the information directly. Cold Calling Is Liek Chess: Think Strategically! - We had a new guest blogger this week! Happy Earth Day Everyone! Welcome to another Weekly Recap. hope you all had a great week, and those of you from the Bay State got to enjoy Marathon Monday! Sales Trends: Is the Cold Call Dead?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. But you also must remember that most bloggers have very rich lives outside of their blogging life. Bloggers and their readers know each other. When

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing? Like this post?

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer. Edgar. DrumUp.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. Fowler.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. In fact, if you are a new blogger or content creator you should probably spend MORE time on developing an audience than creating your content. Building your social media network. For example, I might be on lists for “marketing experts,” “bloggers,” or “business educators.”

How your personality aligns with social media content types

grow - Practical Marketing Solutions

have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Social Media is a life sentence

Biznology

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street. Every day. Don’t’ Freak Out. Don’t Freak Out. Are You Chilling Out?

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars. She is currently Senior Manager, Social Media Strategy at CVS Caremark. Jay_zo.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. The post HR and social media: 7 Ways HR needs to act like marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Let’s discuss. Yikes!

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). From Producers to Audience; from Hobbyists to Consumers.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. For military bloggers, I need lists that are both American and also pro-military and pro-soldier. Tricky.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Earned media. The reason why I am having so much fun is because IFIC is really happy to just meet and greet and engage these bloggers.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. Fast forward to 2015.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. — and are not married yet, what’s wrong with you!?

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Let’s be clear: Social networking now accounts for 22% of all time spent online in the US.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing generally as it pertains to 2015 – better than most high-priced marketing directors.

Social Media is Like Riding a Bike

Biznology

I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all?

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. This person he was talking about has what appears to be a huge social media following, an impressive Klout score, and the super-human ability to pump out tweets at an average of one every 10 minutes, 24 hours a day, 365 days a year.

25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). To make sense of the noise, social media listening requires a process.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. But if you have no emotional connection to me as a blogger, are you going to hire me? The best social media platform for your organization.