LeadSloth

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Measure Your ROI on Social Media Leads

LeadSloth

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. Of course, Social Media is all the rage, but I would also use the Genius URL Shortener for online advertisements, list rentals, and so on. Let me know your suggestions.

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Genius Marketing Automation Blog Posts

LeadSloth

Some of you may know that I’ve been a guest blogger at Genius.com since last summer. Social Media Tracking 101. The main topic has been Marketing Automation , with several other online marketing topics blended in. Marketing Automation. How to Get Deals from Your Inactive Leads. Online Marketing.