B2B Marketing Traction

article thumbnail

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media.

article thumbnail

3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Please comment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. Bruno is the European Director of the TED Conferences. My blogging is becoming more efficient through learning from those who have walked through the learning curve before me!

Blogger 100
article thumbnail

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. Bruno is the European Director of the TED Conferences. My blogging is becoming more efficient through learning from those who have walked through the learning curve before me!

Blogger 100
article thumbnail

How Businesses Can Market Like Beyoncé

B2B Marketing Traction

This month Beyoncé bypassed usual methods for releasing a new album and instead used social media to surprise her fans. It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes.

Web 2.0 100
article thumbnail

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Be consistent with your social media activity and content.

article thumbnail

B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

Engage with other bloggers by commenting on their blogs and other social media. Invite guest bloggers to write posts on your blog. Advertise the blog in your email signature line, newsletters, and other marketing collateral. Send a press release out about your blog. and Scoop.it.

Promotion 100