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Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level. Different personas and decision-making team.

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The $1,000 SMB Marketing Challenge: How Would You Spend It?

Biznology

But if you’ve put off blogging because you’re not a great writer, spend some of your budget on hiring a freelance blogger or content marketing agency. If you’ve got someone on your team who can handle this, save your marketing dollars. You typically pay per post, or negotiate a flat rate each month.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Powered by Blogger.

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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. Some perceived this "new" practice to be frivolous.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic.

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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.