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How To Analyze and Grow Website Visits


If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Social media sites (e.g., Trade show and event websites. The short answer? All of them!

New Blogger? Get Started on

Marketing Action

Creating and maintaining a blog is no longer rocket science; you don’t need to be a skilled coder to build a functioning website, whether that site hosts just your blog or other pages as well. Acronyms like “PHP” and “FTP” and phrases like “content management system” can sound like another language if you’re not well-versed in building and managing websites.

Six Reasons Why WordPress Bloggers Should Switch to WP Engine Website Hosting

WindMill Networking

After reading the title of this blog post, you correctly assumed that this blog and website is hosted using WP Engine (WPE). After going through four different website hosting services, Windmill Networking made a strategic switch to WPE – and we haven’t looked back! And if you needed a second opinion, check out this other blogger’s experiences switching to WP Engine.

Are Broken Links Ruining the SEO Authority of Your Site?


When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust. That is an extremely important aspect of linking for SEO, but what about the links that exist on your site? Internal linking from one page of your site to another is important for usability purposes. It helps the visitor maneuver your site in order to quickly find what they are looking for. The search engines want to send users to sites that are user friendly. Photo credit: mag3737.

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Do you ever wonder why your B2B website isn’t getting more traffic? It could be that your website isn’t properly optimized for search engines. Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. You need to optimize your entire online presence, not just your website. Now that’s quick! Blogs have both. It’s true.

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17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Do a Google site search (in Google, search site:www. The Google site search will come in handy here again.

Why you should consider centralizing your search keyword lists


And bloggers , of course, need to know what words their audiences use to describe their pain points. You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. Owned: sites, including and Photo credit: Wikipedia. But that’s extremely unlikely.

Google is a lying liar that lies


Google doesn’t have to think at all because there are enough other sites besides your site that does everything right — such as writing for robots, literally and across a wide diversity of appropriate keyword phrases — that any laziness on your part will be harshly penalized. Google indexes by page and not by site. Each page, right, and not your entire site.

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Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Categories : For the sake of user-friendly site navigation, standard websites usually have a fairly small number (generally no more than six or seven) top-level sections. Fresh content. Social media.

The Only Metrics You Need to Optimize Website Performance


Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. How to Use It: Unique visitor data shows whether your content and campaigns are successfully driving visitors to your site.

How to Get More Blog Traffic – Real World Data


Every blogger wants more traffic. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. How to get it? Social media is important.

25 Awesome LinkedIn Tips for B2B


In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. Create a custom URL: LinkedIn gives you the ability to create a custom URL—optimize yours to include your brand name. B2B BloggerEnjoy, Jeremy. What do you think?

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Focus on your blog, don't promote the social media services

Confluent Forms

The gist of the article is that by focusing too much on growing your Facebook fan presence at the expense of focusing on your own website and blog, that you're inserting an intermediary into your communications with your customers, fans, and supporters while doing so believing that you're in fact extending your outreach. Our advice: grow your blog and website instead with the same content that you'd be posting to Facebook and connect with those same customers, fans and supporters directly through your site. It's pushing them away. Why will they share it?

How to Build the Ultimate Online Newsroom


by TomPick and guest blogger Maria Verven. As the web took off and corporate sites proliferated,press kits (or at least elements of them) were moved online. Combining rich content with careful organization and search capabilities,  they enable PR pros to provide the media, analysts and bloggers with a vast amount of information without seeming overwhelming.

Buying Links: Is It Bad For Your Website?

PWB Marketing Blog

A few months ago I got a call from an individual crying about a sudden drop in his website traffic. researched the analytic information on his website and determined that the traffic drop came almost immediately after one of the Google updates. explained the update to the individual and began researching some of the links where his website appeared. It did. It’s spam.

WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business

WindMill Networking

What’s wrong with my website? In this blog posts you will learn some of the dumbest, laziest, most dangerous ways to use WordPress plug-ins to destroy your website and your brand. That’s right, as we’re tinkering with our website in order to make it more functional, social, and interactive – we often install every plug-in under the sun.

How to Become a Stellar Guest Blogger

delicious b2bmarketing

Home About Lisa Create a Website Create a Blog Get This Theme Submit Guest Post Contact 2 Create a Website Blog Your guide to building, promoting and monetizing blogs and websites. It saves your time writing unsolicited email pitches because there you can connect to bloggers who are willing to publish your article. will be visiting your site. Engage Yourself!

Popup Strategies: Popup Types and When to Use Them


These new configurations are less intrusive and can help your website become more interactive. If I’m a blogger and my primary focus is getting new subscribers, it’s probably not a good idea to stick a subscribe popup in my visitor’s face right away before they’ve had time to experience my wonderful content. To show only to visitors from a specific traffic source or URL.

34 Compelling Content Marketing Stats and Facts


Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. It’s also “sticky” (users spend, on average, 88% more time on sites with video) and attracts more inbound links than text-only content. •  But get out and meet people, too. Only about half of marketers try to connect content to sales. Want to know more?

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10 Ways to Use Images for Memorable Marketing Results


Because that header image will be used on social media sites, make sure it looks good at different sizes. There are dozens of free image sites online. Add a photo of the blogger next to their byline. Based on the results of this test – and their experience optimizing websites for nearly two decades – Marketing Experiments put together this image assessment grid.

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Audienti merges SEO, Advertising, and Influencer Engagement services


If you have a brand site you want to turn into Google catnip, Audienti’s for you. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. That’s then, this is now.  .

How To Analyze and Grow Website Visits


If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Social media sites (e.g., Trade show and event websites. The short answer? All of them!

Can the website of an enterprise technology company really truly engage?

Modern B2B Marketing

by Jason Miller I’m pleased to welcome Peggy Burke, Principal at 1185 Design as a guest blogger. She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. Now type in their URL and engage. But in not choosing, the average B2B site positions everything equally and runs the risk of owning little. Exactly!

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17 Ways to Promote Your White Paper for Lead Generation


Here we go: Website. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Make sure the release includes links to your website and other appropriate content. Video.

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Register a domain name for every event on your calendar


Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than Go out there and replace all of your impossible to share or remember URLs like You really must know this is true.

48 Phenomenal SEO Guides, Tips & Tactics


The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. The quality is determined by the interaction of the visitor to your website. But change is.”

18 Ways to Promote Your White Paper for Lead Generation


Here we go: Website. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Make sure the release includes links to your website and other appropriate content. Newsletter.

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The Basics of Mobile Friendly

Vertical Response

percent of small business websites are not mobile compatible. Why make your website mobile friendly? Nearly half of mobile consumers will not return to a site that doesn’t load properly. This means the risk of losing opportunities by not having a mobile friendly website is real. Ask yourself these questions: I s your site easy to read on a mobile device? Is your site easy to navigate? This means the page uses the same URL and code whether a user is on a desktop, tablet or mobile phone. Does your site load quickly?

The Top 10 Free Content Analytics Tools


Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on, how long they stay, and the actions they take. Let’s take a look. 1.

Making Website Reviews Easy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well. In sum, the website needs a complete makeover. You can leave a response , or trackback from your own site.


24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Open Site Explorer. Visual Website Optimizer. Need a radio station in Miami?- look it up.  Paid Search.

10 Social Media Marketing Mistakes Businesses Must Avoid


With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. However, social media sites have algorithms that track and analyze user engagement and interaction, including the number of people interested in an account’s updates as a percentage of total followers. Guest post by Gary Dek.

How to Select Shareable Curated Content


Create a short URL that uses the keyword. Don’t use a url that is made up of random letters and number. Short URLs are 2.5 Using content from high-traffic sites can give you a built-in distribution network. One option is to curate carefully selected content from third parties that will interest your audience. Let’s take a look. Use a plural keyword. Be consistent.

25 social media listening aids to increase your hearing


You can search through a tweet archive for URLs sent via Twitter, including results for full URL links, shortened URLs, and URLs without the “www” prefix. : The dominant URL shortener also has analytics and tracking to show what where traffic is coming from and how many click and save messages. Does your business listen?

Thesis vs Genesis – Comparing Premium WordPress Themes


Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis.

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Eight Factors to Consider When (Re)Launching a Business Blog


blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ? The more common practice today is to treat the blog as a section of the website, often with a URL like The primary advantage of this approach is that all of the SEO value of external links accrues to the corporate site, giving it more authority in the eyes of the search engines. An alternative approach is to treat the blog as a separate entity with a meaningful URL. Location.

Should a Blog be Part of Your Corporate Website or Stand on Its Own?


There are five common options: Free hosting on a blogging platform site. The URL would look something like or Hosting on a corporate website using the site’s CMS tool. Many corporate websites are built on content management system (CMS) platforms such as Joomla , Drupal or DotNetNuke. Location?

Rethink Marketing Automation – for the CASL-Compliant Marketer


Influencer relations – Score the actions of press, analysts, and bloggers so you can see who your most engaged and interested influencers Be aware of the pages they visit on your site, what they’re interested in, and the emails (pitches, press releases, events) that they’re engaging with. commercial electronic message (CEM) is an electronic communication (e.g., Drive Demand.

Six Best Practices for Marketing with White Papers


There are many sources for identifying topics that matter to your market, including: • Search keywords used to find your website. Keywords and phrases used in site search on your website. Content published by Readz can be directly shared through a URL. Though the format is sometimes misused (i.e., Solve a real problem. Discussions with current and prospective customers.

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