Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Categories : For the sake of user-friendly site navigation, standard websites usually have a fairly small number (generally no more than six or seven) top-level sections. Fresh content. Social media. MORE >>

Do you use Wordpress for your business website? And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. use it as a traditional website for my business, with product pages, etc. Many independent professionals want to be in control of their sites, without having to go through a webmaster, and without learning coding or programming. Wordpress makes it easy for anyone to update their own site. You can create pages, just like a website. Blog this on Blogger. Website, Blog, Ezine? Smooth. MORE >>

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. So to help you excel with your own guest blogging efforts, here is a look at the mistakes guest bloggers commonly make when strategizing, pitching, and writing guest blog posts -- so you can avoid them and increase your chances of guest blogging success! Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Do a Google site search (in Google, search site:www. MORE >>

And bloggers , of course, need to know what words their audiences use to describe their pain points. You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Owned:  ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. Photo credit: Wikipedia. But that’s extremely unlikely. MORE >>

Every blogger wants more traffic. But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Including blogs, more than one of every seven visits came through social media (blogs, social networking, social bookmarking, or tools like HootSuite and bit.ly ) sites. How to get it? Social media is important. MORE >>