nDash

JULY 13, 2022

I blog and create e-books and white papers on marketing. And have worked with large brands and clients that require attention to specific brand voice and SEO-optimized copy. Deliverables include on-brand copy for emails, digital and print ads, blogs, SEO-optimized landing page copy, product copy, press releases, and more.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. This 5-step strategy has grown the OptinMonster blog very quickly. Ready to hear how we did it?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). The top metrics used by B2C marketers to measure content marketing success are website traffic (62%), sales (54%), higher conversion rates (39%), and SEO ranking (39%). A whopping 93% of bloggers say they either “don’t mind” or enjoy being approached by brands.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Schubert B2B

AUGUST 20, 2018

Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. When writing a blog post, you can include a link (what’s called an in-line CTA) in the text to a relevant eBook or white paper. Are you offering a video, white paper, eBook?

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “B2B content marketing consultant; Executive Editor of Content Marketing Institute; blogger and one of the founding members of savvyb2bmarketing.com” Follow Michele at https://twitter.com/michelelinn. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hinge Marketing

MARCH 25, 2016

Understanding the basics of B2B SEO (search engine optimization) is difficult for people that don’t specialize in the practice. With that said, there are ways to succeed with B2B SEO. Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics.

SEO 48

SEO Webinar Metrics Marketing & Strategy B2B 48

ClearVoice

JUNE 17, 2019

The lines are blurring between traditional ad spots and other traditional marketing materials (white papers, direct mailers, etc); and all the formats we only define as content marketing (“native content” articles, branded docu-shorts, brand blogs). Seemingly everyone is putting out podcasts and blogs.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. The following tips explain more about how businesses can use statistics and the absence of online citation to improve SEO and increase sales: 1. More Backlinks for SEO.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

KoMarketing Associates

JUNE 2, 2015

Make Yourself a Blogger. Consider doing a PowerPoint on the key takeaways from white papers, blog posts, or interviews you’ve done, and post upload those. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. To find this job listing, I entered the keywords remote and marketing. Final Thoughts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

JANUARY 24, 2013

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. TomPick – Tom Pick – B2B marketing consultant focused on web presence optimization, SEO, SEM, social media, online PR. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

OCTOBER 6, 2020

When five top SEO experts answer 10 challenging, in-depth questions about SEO best practices on a panel, the result is an outpouring of SEO wisdom in a concise package. Guidance on what works in SEO today —not five years ago. Here are actionable answers to 10 tough SEO questions that matter today.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Examples include: Support for their SEO strategy. Objectives differ.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). This white paper aims to change that perception of them.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for SEO. SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( Two-thirds of bloggers who report “strong results” publish blog content daily. Use this list of research and data to help you make wise and informed content marketing decisions.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Biznology

JUNE 25, 2013

Even though the old reliable “keyword stuffing” from the nascent days of SEO are pretty much deceased, the strategy is still popular with social media trappers. The email list, of course, a Feedburner RSS subscription , or maybe signing up for a free white paper, a sign-up form, or even just a contact form.

Social Media 80

Social Media Social Marketing Media Planning 80

NuSpark Consulting

JULY 15, 2011

This goal focuses on SEO with the objective to bring more people to your site. Our content plan will include techniques that make your content contribute to your SEO as well as lead generation and nurturing objectives. white papers, case studies, website copy, videos, podcasts, blogs). SEO Maintenance.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on SEO with the objective to bring more people to your site. Our content plan will include techniques that make your content contribute to your SEO as well as lead generation and nurturing objectives. white papers, case studies, website copy, videos, podcasts, blogs). SEO Maintenance.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. White papers? What’s their SEO look like? Are you thinking about future terms or predictive SEO ?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Chris Koch

JANUARY 22, 2010

SEO is really a fancy term for constructing your sentences carefully—especially your headlines. For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hinge Marketing

DECEMBER 31, 2015

Be sure to include at least 200 words of search engine optimized (SEO) copy on your homepage and pay special attention to ease of navigation. This is where you will house white papers, executive guides and/or books on topics of interest and relevance to your audience. Implement simple forms to grow your prospect list.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Anything Goes Marketing

SEPTEMBER 6, 2006

I know that I have a few posts on search tips that I plan to amalgamate these to one post and perhaps create a top 10 list on blog SEO tips that have worked for me (some day, some day). You can even do a search across the blogosphere and add links from other bloggers. Here's a good one - look at your blog comments.

Tips 100

Tips Content Trade Show Lead Generation 100

Webbiquity

DECEMBER 13, 2011

Create valuable backlinks for SEO. Social networks are invaluable for helping you make connections with prospective customers, additional contacts within client companies, industry journalists, bloggers and other influencers that it would be difficult if not impossible to connect with otherwise. Develop and build relationships.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

seo.co

JANUARY 21, 2022

When it comes to creating long-form evergreen content that yields rich benefits, the “ultimate guide” post has long been one of the go-to options for content marketers and SEO experts. Some of the specific benefits include: Stronger SEO. Most website content does very little to move the SEO needle. Audience nurturing.

SEO 124

SEO Lead Scoring Lead Ranking Long Tail Marketing 124

Convince & Convert

OCTOBER 2, 2013

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Online Marketing Institute

APRIL 4, 2011

My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Content Standard

MAY 8, 2018

Luke Hughes of Origym built his long-term content strategy on SEO needs, knowing that Google prefers long-term consistent SEO strategies and so his rank would improve, thus bringing in more awareness and more leads. ” But SEO tricks aren’t for everyone. ” Image attribution: Sherwin Torres.

Top of Funnel 73

Top of Funnel ROI Planning Content Marketing 73