WebMarketCentral

JANUARY 9, 2008

To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. Free SEO Tools Search Engine Spider Simulator from the Webconfs SEO Toolset Spiders and people don't see things the same way. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 28, 2008

SEO is dead? Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 10, 2009

Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S. What techniques will help you write more compelling posts?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

SEPTEMBER 8, 2008

What SEO tactics are crucial to incorporate on your blog? How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts.

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

JUNE 24, 2009

Networking 101 – Building Relationships with Bloggers by Blogsessive Alina Popescu provides an invaluable roadmap for establishing relationships, starting with commenting on their blog and actively participating in the conversation, through connecting on social media sites, linking, contacting directly, and writing guest posts.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

APRIL 27, 2009

Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools.

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

FEBRUARY 13, 2008

Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. 10 Things You Need To Know About WordPress 2.7 by Technosailor Noting that the WordPress 2.7

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical. No, the only metric that really matters to "those seeking to monetize through advertising" is revenue.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

NOVEMBER 18, 2009

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JULY 13, 2009

Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Got something to tell the world? Is Social Media Passing Your Business By?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 17, 2008

It's heartening that he refers to SEO as "probably THE most essential element of Web design." Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

AUGUST 5, 2008

Blogs help with SEO , whether you have your own or are generating links to your website from others. Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step. And finally, follow up with key bloggers on your list.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

JULY 14, 2008

Revisit SEO Technologies, needs and customers change over time. This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JANUARY 18, 2008

Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. Organic SEO vs. PPC? Dana sums it up best: "everybody can benefit from organic SEO.(each But it did nothing for the Saturn brand."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2008

But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JANUARY 24, 2008

by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? All of which would have sent a perfectly profitable campaign into a tailspin."

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

MARCH 3, 2008

My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 6, 2009

25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, keeping contact forms simple, and using H1-6 tags, bold text and text links strategically for SEO.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

JUNE 10, 2008

At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers. Let's get relevant—approach SEO like meal planning. That last one would likely have little SEO competition.)

Blogger 20

Blogger SEO Web 2.0 RSS 20

WebMarketCentral

FEBRUARY 27, 2008

Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts. net, complete Web 2.0 tags: social networking, social search, social bookmarking, Web 2.0,

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

MAY 18, 2009

6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 30, 2009

Galen reviews a number of sites that can provide both direct traffic as well as being valuable for B2B SEO links, such as Jayde , Zibb and Alibaba. For example, copywriting ( Copyblogger , Michael Fortin ), search engine marketing ( Gordon Choi , PPCBlog ), SEO ( SEOmoz , SEO Book ) and social media ( Chris Brogan , ProBlogger ).

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

AUGUST 14, 2008

SEO and SEM Shortcuts, Spying and Stats to Dominate Google! by SiteProNews Writer Michael Small supplies some now-slightly-out-of-date but still useful statistics on usage of the leading search engines as well as advice on tools to help improve both SEO and search marketing results.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

MARCH 5, 2008

Get Your Meta On with One Dozen Metasearch Engines by SEO Scoop DazzlinDonna reviews 12 metasearch engines—sites that compile search query results from several major search engines and combine them in one place. Only the people who are crazy enough to think they can change the world actually do it. We need a lot more crazy people."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 1, 2008

(Actually, I think that's past tense, considering that this copycat page gets a spot on the first page of Google while my original article on how to get bloggers to write about you doesn't show up in the top 100 positions. That's not the only way Google messes with SEOs. That's just not right.) Oh yeah, searchers.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

MAY 15, 2007

There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter). Previous articles in this series: Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 4, 2008

Use social media to enhance your SEO efforts and build your business? Brown, SEO Scoop, DazzlinDonna, Dan Zarrella, Search Marketing Blog Online, Jon Clark, Mixx, Linkinn, MetaFilter, Elliance, evil nofollow links, Spokeo, Pandia Search Engine News, Phil Bradley, Spokeo, eBizMBA, Compete, Max Freiert del.icio.us

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

FEBRUARY 15, 2008

The blogger also reveals himself or herself through a short bio, picture and contact information. The most important technique for blog promotion is the same as for any website— SEO. They'll still pick the occasional search hit for an obscure phrase, but no one links, subscribes or offers comments to them.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

WebMarketCentral

JANUARY 15, 2007

A great tool for monitoring the results of your SEO efforts. Check Rankings A subscription-based service (free registration required) that provides daily reports of your site's ranking for keywords you choose across all the major search engines.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

NOVEMBER 5, 2009

He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

JULY 23, 2007

WordPress and Blogger are the most popular blogging platforms, while Feedburner is the preferred RSS feed creator. "This suggests a high degree of confidence in (Web 2.0 tools)," according to survey co-author Robert Lesser. Blogs are the most frequently used Web 2.0 tool, followed by RSS feeds and podcasts. Clearly, Web 2.0 tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

OCTOBER 16, 2007

There are many outstanding SEO and PPC products and services that drive web traffic but we have found very few that truly address the issue of filtering out good, qualified opportunities. As for external marketing, I personally feel expert B2B marketing bloggers are a good first step for us. WMC: Anything else you'd like to add?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20