Do you know how to write SEO-friendly content your readers will love? Make sure you know which keywords will both attract readers and be SEO friendly. It not only analyzes your blog writing for keywords and SEO-friendly content, but makes suggestions on how to maximize keyword usage. For more info: Scribe SEO Tool click here.). Your keywords are important, but where you put them will have a significant impact on your SEO efforts. Lists (much like this one) are great for both SEO and content purposes. Blog this on Blogger. Both, of course. MORE >>

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship  program and it has shaken the SEO and digital marketing worlds for a number of reasons. At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. An SEO Boost. Those doing Authorship for SEO purposes find a hidden bonus after someone clicks on their Authorship enabled link. Image via CrunchBase. Enabling Authorship. MORE >>

For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. Since many (most?) MORE >>

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. may well be mistaken. Right? MORE >>

Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. 10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. Observing that “Despite what most SEOs will tell you, it’s not easy to create outstanding content that people will want to link to,” Jon Cooper provides “10 fantastic examples of link bait and what makes them so spectacular,” such as Thomson’s Evolution of Music, “a visualization of how music has traveled over the past 200 years…Why was it successful?…The ’”. MORE >>