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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. It’s not SEO, though that could be a secondary effect. The post The state of earned media blogger outreach appeared first on Biznology.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next,  and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.

10 Simple SEO Basics for Better Rankings

Act-On

Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. Bupkis!

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. Want to learn more about how to do keyword research for SEO? What are your favorite websites to bookmark that help you be a more efficient blogger? Safari.

10 soul-grabbing brands that prove you don’t need SEO to succeed

grow - Practical Marketing Solutions

If Blogger Joe Smith from Paducah Kentucky had written precisely the same post that Seth wrote, I probably never would have seen it … and that has everything to do with this serious problem we all face of overwhelming content density. As I wrote a few weeks ago, SEO and all this Google wrestling may be important for some kinds of content , but not all. Of course not. Like you.

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Nine More Expert Guides to Local SEO

Webbiquity

It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company),  prospective employees, investors and others are. Marketing Research Chart: Which local SEO tactics are organizations using? Local SEO in 5 Easy Steps by Search Engine Journal. by MarketingSherpa. Though U.S.-centric,

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. That’s then, this is now.  .

SEO Best Practices For Your Blog

B2B Marketing Insider

There are millions of bloggers around the world publishing new content every day. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […]. Content Marketing

23 Expert SEO Link Building Guides and Tools

Webbiquity

Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. 10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. The 10 Golden Rules to Attracting Authority Links by The Daily SEO Blog. How to Check Which Links Can Harm Your Site’s Rankings by The Daily SEO Blog. So what types of links should you avoid? ’”.

5 Trends from New Blogger Survey That Probably Won't Surprise You

It's All About Revenue

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?

4 Tips to Prepare for Google's Ever-Changing SEO Strategy

Synecore

In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future. 1. Too many spammy guest bloggers.

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28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Tips for Beginning Bloggers. Stop It!

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year?

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The Biggest SEO Blunders of All Time

Hubspot

In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.). The SEO Hall of Shame. In this case, there was no ill SEO-intent on the part of the company.

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7 SEO Copywriting myths that will not die

Biznology

Is your company operating on old SEO writing information? Outdated and incorrect SEO copywriting tactics. For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Another Another based their entire SEO strategy on bad information from an SEO vendor.

SEO 47

58+ Resources to Master SEO Copywriting

Writtent

If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO.  It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship  program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost. Those doing Authorship for SEO purposes find a hidden bonus after someone clicks on their Authorship enabled link. The Downsides.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

Once we find guest article opportunities, we put together editorial calendars and pitch great content that would be ideal for a certain blogger’s audience. The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. Chapters are: Why SEO; and the Importance of Rank. Mobile SEO. We are Content Strategists.

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3 SEO Basics for Content Marketers

It's All About Revenue

Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. Here are the three SEO basics all content marketers must get their heads around: 1. Key Terms - Anyone who has a vague idea about SEO knows that, on some level, it’s all about key terms. Remember these variables: SEO is changing all the time - but the basics have been much the same since the days of Ask Jeeves, Quake and AOL. Content Marketing

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SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

Sazbean

It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. Below is a list of eight things to put on your SEO bucket list.    Advanced SEO Tactics for Those Looking to Improve SEO plugins. Believe it or not, SEO isn’t bound to just Google.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up? And more.

Maximize Blog Traffic with Top 27 SEO Plugins

Writtent

In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. SEO Ultimate. SEO Smart Links. SEOPressor.

Consumer Brand SEO Pulse: 7.23.15

Fathom

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Top 5 Issues Wrecking Local SEO for Multi-Location Businesses”. The post Consumer Brand SEO Pulse: 7.23.15 link]. link].

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. With “nofollow” turned on, a search engine crawler will not follow the link and your site will not get SEO dinged for pointing to a spam site.

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The Harsh Realities of SEO That No One Tells You

Hubspot

But there are many bloggers and SEO "gurus" who are guilty-by-omission in that they’re portraying search engine optimization through rose-tinted glasses. Any time something as complex as SEO is painted in such broad strokes, things will be left out. There are many factors that go into the success of your SEO efforts. You’re being misled. It’s complex.

Why Quality Content is the Core for Any SEO Strategy

Writtent

Is quality content the backbone of your SEO strategy? SEO Strategy: What Is High-Quality Content? However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share.

Top 5 Videos from Google’s SEO Guru, Matt Cutts

Vertical Response

In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Is WordPress or Blogger better for SEO?  There’s  WordPress , Blogger , and Drupal just to name a few. What should we expect in the next few months in terms of SEO from Google? Qualities of a good site.

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3 More Critical Roles that Need SEO Skills

Biznology

Last month , I wrote about how SEO is not just the domain of consultants. If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. Thing But enterprise SEOs struggle with this mightily.

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23 Outstanding Social PR Guides

Webbiquity

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Are they still important for SEO?

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Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums. Writing Tips for SEO Friendly Content Marketing. This is great, if you can handle the expense.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” Ten SEO Link Building Strategies by AboutCrawler.com. Still, it’s a helpful list and it attracted a sizable number of comments, some from names you’ll probably recognize in the SEO world. by WebProNews.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche.