A Shiny Needle in the B2B Marketing Haystack
JULY 15, 2009
Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B marketing. We want people to still go out to each blog to make comments and connect with the blogger. Tom: In the short term, we just want to create a great site that attracts top-notch B2B bloggers as contributors, and attracts B2B marketers and other executives on the strength of the content. Tom Pick and Tony Karrer decided to do something about it.
7 SEO Tactics Most Marketers Ignore
JULY 29, 2016
How many companies have even done the basics of SEO ? SEO is in some ways one of the most neglected parts of a content marketing program, or any online marketing program. You only have to look at how much budget SEO gets. WASP Barcode’s 2016 survey of small business owners, found only one in four small businesses does any amount of SEO at all. But is that really true?
The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. It’s not SEO, though that could be a secondary effect. The post The state of earned media blogger outreach appeared first on Biznology.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.
10 Simple SEO Basics for Better Rankings
NOVEMBER 19, 2015
Good SEO isn’t hard. And while there are some advanced concepts to SEO, and there are times to hire an agency, most of the SEO you need to do is simple. The truth is, effective SEO is easier than many of the other things marketers struggle with – challenges like proving ROI, tracking customers across multiple channels, or even just creating great content. Bupkis!
How to Hire the Perfect Person to Run Your SEO
AUGUST 12, 2016
Having good content goes a long way to being found on the web, but you can sweeten the odds with well-executed search engine optimization (SEO). And to make that happen, you need to find and hire the right SEO talent. The hiring tips and resources in this post are a great start to discovering the right SEO expert for your company. Crafting Your Ad & Attracting SEO Talent.
Earned-media micro-influencer marketing master class
OCTOBER 18, 2016
Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). Never, ever, include A-list bloggers in a bulk email pitch – hand-written only. My goal? Less is more.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?
How to Make Your Job Descriptions More SEO-Friendly
SEPTEMBER 22, 2016
Therefore, to get the most out of your job postings, you’ll need to start thinking like a search engine and following best practices for search engine optimization or SEO. Here are 6 SEO tips to jumpstart your posting performance: 1. However, beyond simply making your description easy on the eyes, there is an SEO incentive around formatting as well. How does that work?
How NOT to pitch a blogger
SEPTEMBER 20, 2011
Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Bloggers will always call you out if they sense you’re just calling it in. Tweet This Post.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. Want to learn more about how to do keyword research for SEO? What are your favorite websites to bookmark that help you be a more efficient blogger? Safari.
10 soul-grabbing brands that prove you don’t need SEO to succeed
grow - Practical Marketing Solutions
FEBRUARY 16, 2015
If Blogger Joe Smith from Paducah Kentucky had written precisely the same post that Seth wrote, I probably never would have seen it … and that has everything to do with this serious problem we all face of overwhelming content density. As I wrote a few weeks ago, SEO and all this Google wrestling may be important for some kinds of content , but not all. Of course not. Like you.
Nine More Expert Guides to Local SEO
AUGUST 19, 2013
It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers (who may write about your company), prospective employees, investors and others are. Marketing Research Chart: Which local SEO tactics are organizations using? Local SEO in 5 Easy Steps by Search Engine Journal. by MarketingSherpa. Though U.S.-centric,
4 Tips to Prepare for Google's Ever-Changing SEO Strategy
APRIL 28, 2014
In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future. 1. Too many spammy guest bloggers.
23 Expert SEO Link Building Guides and Tools
MARCH 19, 2013
Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land. 10 Extraordinary Examples of Effective Link Bait by The Daily SEO Blog. The 10 Golden Rules to Attracting Authority Links by The Daily SEO Blog. How to Check Which Links Can Harm Your Site’s Rankings by The Daily SEO Blog. So what types of links should you avoid? ’”.
SEO Best Practices For Your Blog
B2B Marketing Insider
DECEMBER 30, 2015
There are millions of bloggers around the world publishing new content every day. The post SEO Best Practices For Your Blog appeared first on Marketing Insider Group. If so many other companies are blogging too, why should you invest time and resources in business blogging? You should just avoid it altogether, right? Wrong. Business blogging is no longer a nice-to-have for your company, it is a must for several […]. Content Marketing
The Modern Nonprofit's Guide to SEO
OCTOBER 6, 2016
SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now. Upping the Ante in Your On-Page SEO. SEO is the Gift that Keeps on Giving.
The Biggest SEO Blunders of All Time
JUNE 19, 2014
In the world of SEO, we call that using black hat tactics. But here''s the thing: If black hat SEO can give your numbers a big boost and get you the results you need, why not go for it? Check out our new guide, 10 SEO Mistakes to Avoid During Your Next Website Redesign.). The SEO Hall of Shame. In this case, there was no ill SEO-intent on the part of the company.
28 (of the) Best Business Blogging Guides and Tips of 2013
JANUARY 27, 2014
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Tips for Beginning Bloggers. Stop It!
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied. That’s then, this is now. .
5 Trends from New Blogger Survey That Probably Won't Surprise You
It's All About Revenue
SEPTEMBER 30, 2015
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year?
3 SEO Basics for Content Marketers
It's All About Revenue
NOVEMBER 12, 2014
Over the past few years, we’ve seen an explosion of content on the web - from individual bloggers discussing niche areas, to businesses muscling in on the act and trying to grab their customers’ attention. Here are the three SEO basics all content marketers must get their heads around: 1. Key Terms - Anyone who has a vague idea about SEO knows that, on some level, it’s all about key terms. Remember these variables: SEO is changing all the time - but the basics have been much the same since the days of Ask Jeeves, Quake and AOL. Content Marketing
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list.
Consumer Brand SEO Pulse: 7.23.15
JULY 23, 2015
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Top 5 Issues Wrecking Local SEO for Multi-Location Businesses”. The post Consumer Brand SEO Pulse: 7.23.15 link]. link].
The Many Roles of an SEO Professional; What an SEO Tactician Does
AUGUST 22, 2013
Once we find guest article opportunities, we put together editorial calendars and pitch great content that would be ideal for a certain blogger’s audience. The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. Chapters are: Why SEO; and the Importance of Rank. Mobile SEO. We are Content Strategists.
Google Authorship is Changing the Game for SEO and Digital Marketing
JANUARY 21, 2013
Google Authorship is making big waves in the SEO and digital marketing worlds. In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. An SEO Boost. Those doing Authorship for SEO purposes find a hidden bonus after someone clicks on their Authorship enabled link. The Downsides.
7 SEO Copywriting myths that will not die
DECEMBER 4, 2014
Is your company operating on old SEO writing information? Outdated and incorrect SEO copywriting tactics. For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Another Another based their entire SEO strategy on bad information from an SEO vendor.
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. SEO Ultimate. SEO Smart Links. SEOPressor.
The Harsh Realities of SEO That No One Tells You
JULY 8, 2014
But there are many bloggers and SEO "gurus" who are guilty-by-omission in that they’re portraying search engine optimization through rose-tinted glasses. Any time something as complex as SEO is painted in such broad strokes, things will be left out. There are many factors that go into the success of your SEO efforts. You’re being misled. It’s complex.
SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
OCTOBER 30, 2012
It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. Below is a list of eight things to put on your SEO bucket list. Advanced SEO Tactics for Those Looking to Improve SEO plugins. Believe it or not, SEO isn’t bound to just Google.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Discover the answers to those questions and more here in 18 of the best SEO link building guides of the past year. ” Ten SEO Link Building Strategies by AboutCrawler.com. Still, it’s a helpful list and it attracted a sizable number of comments, some from names you’ll probably recognize in the SEO world. by WebProNews.
Why Quality Content is the Core for Any SEO Strategy
AUGUST 8, 2014
Is quality content the backbone of your SEO strategy? SEO Strategy: What Is High-Quality Content? However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share.
40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
NOVEMBER 14, 2011
Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up? And more.
Top 5 Videos from Google’s SEO Guru, Matt Cutts
JUNE 24, 2013
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Is WordPress or Blogger better for SEO? There’s WordPress , Blogger , and Drupal just to name a few. What should we expect in the next few months in terms of SEO from Google? Qualities of a good site.
Why SEO Is The Key To Successful Marketing
B2B Marketing Insider
OCTOBER 4, 2011
And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. Last but certainly not least, in order to master the art of search engine marketing, you need to understand SEO concepts like tagging, url composition and anchor text. Search Marketing Content Marketing Inbound Marketing SEO
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Are they still important for SEO?
3 More Critical Roles that Need SEO Skills
FEBRUARY 4, 2013
Last month , I wrote about how SEO is not just the domain of consultants. If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. Thing But enterprise SEOs struggle with this mightily.
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. With “nofollow” turned on, a search engine crawler will not follow the link and your site will not get SEO dinged for pointing to a spam site.
3 Things Your Social Media Team Should Know About SEO
JUNE 19, 2014
We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We also the need these departments sharing their data with the social media team, including the SEO team. One of the biggest challenges we hear about in the world of marketing is around the idea of silos. Enter search and social. .