KoMarketing Associates

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. SEO and (B2B) Marketing Strategy.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team. SEO-Specific Metrics. Site Owner-Specific Metrics.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. But link building is not easy. pick up the phone and call.

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3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it. We also the need these departments sharing their data with the social media team, including the SEO team. Social can be a huge advantage for search marketers.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. B2B Content Marketing & SEO. Content marketing fits well with SEO because marketers invested in a content strategy understand the long term benefits it may bring.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. They’re primarily known for SEO, but because SEO and PPC are so complementary, you could easily find ways to optimize your ppc accounts with this tool.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

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