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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Blog2Social makes bloggers a marketing one-man band

Biznology

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). The post Blog2Social makes bloggers a marketing one-man band appeared first on Biznology. Like this post? Sign up for our emails here.

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

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How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Things I do to optimize for Google search engine discoverability

Biznology

jpg” becomes “tall-handsome-40-something-blogger-chris-abraham.jpg”–or something like that. A photograph labeled “dsc_0010.jpg” Then I also make sure the WordPress-provided image name, caption , description, and alternative/ALT-image tags are filled out.

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Are your SEO writers lost in Google-land?

Biznology

Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result? This is similar to how some in-house writers are trained in SEO writing. If you give your writers a clear road map, their SEO writing will shine. Some of your writers may already be SEO writing ninjas.

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