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How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Less is more.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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How to Leverage Segmentation to Boost Cold Emailing

Hubspot

Segmentation is key when trying to achieve the right formula for outreach campaigns. Let’s see how this pivotal ingredient solves some of the biggest challenges of cold emailing and how to start segmenting your cold email lists. What is segmentation? Even within very targeted markets, there’s room for segmentation.

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Jump-start your content marketing through better market segmentation

Biznology

Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998.

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Email Marketing vs. Marketing Automation: Explained

SendX

Using features like segmentation, tags, fields, etc, you can divide contacts into different segments. And send specific emails to specific segments only. With SendX, you can even automate the process of segmentation and tagging, so you have one less thing to worry about. You tag her into the “big customer” segment.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Get as specific as you can to create a portrait of each of your local target market segments. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. You’ll likely need a restock of your pointe shoes in no time.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. The Dates: Now through November 29. OptinMonster.