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MARCH 28, 2016

For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy.

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How to think differently about B2B Content: Interview with Florence Quinn

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Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. They’re all becoming media that we’re interested in.”.

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