Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. The Power of Micro-Influencer Marketing Isn’t Only in SEO, Search, or Backlinks.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Every once in a while magic happens.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

JUNE 28, 2013

Many tools, like social media management platform Hootsuite , have free versions ample enough to meet a small business’ needs. One, it can help your Search Engine Optimization (SEO) efforts, and may improve your site’s rank in popular search engines. Next, Start with Free. Where would you NOT spend it?

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

DECEMBER 6, 2016

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

SEPTEMBER 12, 2017

In its purest form, bloggers write and publish with the casualness of facebooking, tweeting, and tumbling. Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. Don’t sweat it.

Google 156

Google Blogger Search Marketing Advertisements 156

Biznology

JANUARY 9, 2014

Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. MyBlogGuest. FollowerWonk.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy.

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

OCTOBER 7, 2015

Every blogger knows the challenge of finding topics to write about. This time, I entered in “social media,” “marketing,” and “blogging.” Same three keywords, and it came up with: 10 Things Your Competitors Can Teach You About Social Media. 15 Best Blogs To Follow About Social Media. and Answers.com.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business.

Google 80

Google Youtube Blogger Domain 80

Biznology

FEBRUARY 4, 2013

Rather, every person in digital media production needs to know how their work affects search effectiveness. This means coordinating your publishing efforts with other internal content strategists, with paid search leads , media relations managers , and especially community managers. Paid Search Leads.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

NOVEMBER 12, 2013

I’ve waited until the end to let you know that the Authorship program has been developed for authors, obviously, but when you look at your Google+ and Google Profile pages you’ll just see that Google wants to know as much about your organizational, social media , and business associations as possible.

Google 80

Google Paid Search Agency Adsense Brand Identity 80

Biznology

JANUARY 5, 2016

76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. 76BrandFilms, a video studio.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JUNE 20, 2013

Typically the webmasters/bloggers that respond to stock emails are low-hanging fruit, and any site worth its salt is going to need extra effort. The only tools I use are Boomerang (which keeps track of email follow-ups) and Rapportive , which finds the contact’s name and social media profile). Avoid Stock Emails.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

DECEMBER 5, 2017

After you’ve gone through everything, though, labeling all the inbound links as White-listed or Disavowed, you still need to export the list and then import that URL/domain list directly into the Disavow Links section of the Google Search Console. It’s like looking through old family photos!

Domain 196

Domain Marketing Analytics Tools Google Buzz 196

Biznology

MAY 19, 2015

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. You can become your very own influencer.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 13, 2015

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan Trysoci.com is much easier to remember and use than www.meetsoci.com/soci-social-media-marketing-platform. You really must know this is true.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

APRIL 5, 2016

Almost three years ago I wrote Blogger outreach is more PR than social media. In it, I go through my process and talk about the value of earned media versus paid post. Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

MAY 29, 2012

To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, but it’s essential that you don’t allow your blog to be categorized as “archived” by search engines, to say nothing of being forgotten by your readers.

Adsense 80

Adsense Allocation Google Verticals 80

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

AUGUST 6, 2012

Blogger Outreach. Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings.

Google 80

Google Ad Building Domain Blogger 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

APRIL 4, 2017

They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Learn to lower your social media inhibitions. The art of writing the perfect blogger pitch. Lurkers are the 99.989% of social media.

Social Media 130

Social Media Search Marketing Social Marketing Marketing Analytics Tools 130

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JULY 1, 2014

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Google+’s Influence on Search is Always Changing.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Biznology

DECEMBER 30, 2014

I also have search locked down. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

DECEMBER 27, 2016

The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Launching your social campaign with guns blazing! Your team is the best content source for search. Help Google help you optimize your content for search. Kindness opens many doors online.

Best Practices 146

Best Practices Long Tail Marketing Blogger Outreach 146

Biznology

MARCH 10, 2015

If you’re already a blogger, do it now. Blogging Content Marketing Social Media Marketing Blog blogging Content marketing Facebook Google instagram linkedin pinterest Pulse Search engine optimization social media twitter United States YouTube' Go Do It Now. Now it’s your turn.

Linkedin 80

Linkedin SEM Advertising Mediums Banners 80

Biznology

AUGUST 20, 2013

People are freaking out about the new Google Search. While Google will smite sinners viciously, sending you into the wilderness of search, Google’s also very compassionate. Google wants you to believe that the algorithm is all robots, spiders, bots, and math, but, with the advent of Panda and Penguin, Google Search is people!

Paid Content 80

Paid Content Google De-duplication Digg 80

Biznology

JULY 6, 2016

We all know your website and social media presence is paramount. Putting social media to use is one of the most effective strategies available. With Google’s Knowledge Graph providing instant answers to questions via the search engine directly, users are less likely to click on links. Automated Content.

Adsense 151

Adsense Content Marketing Content Paid Search Agency 151

Biznology

NOVEMBER 17, 2015

The contribution of the 22-contributors does amazing things for Biznology — and for me, especially if I pitch my digital agency, Gerr.is — but it’s not helping my Gerris’ content SEO and contributes very little to my inbound search engine marketing (SEM).

Paid Search Agency 64

Paid Search Agency Digital Marketing Funnels Top of Funnel Advertising Agencies 64

Biznology

DECEMBER 29, 2015

When I started my practice, it was SEO first, ORM second, and then blogger outreach: 1995, 2003, and 2006, respectively. From 2006-2012, I was a PR purist because if I even mentioned SEO in the same sentence as blogger outreach, the honest and earnest PR intentions of my earned media blogger outreach campaigns were sullied.

SEO 80

SEO Service Advertisements Advertising 80

Biznology

NOVEMBER 8, 2011

You can add more circles in order to spur interest amongst your friends, but be sure you explicitly tell Google, through your willingness to share publicly, that they can index your content in their public search engine. Even though Public should cover your inclusion in Search, you still need friends, circles, engagement, and sharing.

Google 80

Google SEO Adsense Profiling 80