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What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), Driving Search Traffic to Your Company’s Website. Like this post?

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?

Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Second, optimize news releases themselves for search.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Which “social” brands aren’t really social at all?

How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. In this webinar, I will be discussing all the things you’ll need to do to improve yourself, your position, your reputation, your attachment to and connection with the people who are already making things happen on the social mediasphere. You’ll go far!

Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. Social Media Marketing. Instead of only producing one very expensive. Do it!

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.

Can the Onion Theory bring social media lurkers into the light?

grow - Practical Marketing Solutions

Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. If we can’t measure social media lurkers, maybe the content can draw them in.

Feed the beast: 7 practical tips to improve your blog’s search ranking

grow - Practical Marketing Solutions

There’s plenty of talk about the future of search and whether it’s as important as it used to be. People now discover content in many places and a search on Google is just one of them. billion monthly searches , Google search results are still very important for your business. Here are seven ways to look down on your competitors on search results! But with 12.8

Search + Social = Online Reputation Management

Biznology

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The post Search + Social = Online Reputation Management appeared first on Biznology. Actually control. There’s the rub.

Putting enough resources into your search engine profile?

Confluent Forms

No, we're not talking about Search Engine Optimization (SEO). We're talking about tackling the biggest search engine (Google), establishing your business's presence through the different tools that they provide, and giving it a steady smorgasbord of content to feed on. Importantly these search results are often at the top of the search result listings.

Are you putting enough resources into your search engine profile?

Confluent Forms

No, we're not talking about Search Engine Optimization (SEO). We're talking about tackling the biggest search engine (Google), establishing your business's presence through the different tools that they provide, and giving it a steady smorgasbord of content to feed on. Importantly these search results are often at the top of the search result listings.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site. Social Media in the Enterprise.

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Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. Popular social media platforms have tightened their grip on user generated content. Start a podcast. Go self-pub.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. Infographic: Search Ranking Made Simple by Sword and the Script. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain.

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

Enter search and social. . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. We also the need these departments sharing their data with the social media team, including the SEO team. Connections.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.

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Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. After all, 69% of marketers are using social media to build a following. We've all been there.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Stacey Acevero (@sacevero) : “Social Media Manager, @Vocus @PRWeb.

Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. I have had access to Audienti for a couple years now, back when it was called OMAlab. That’s all well and good.

25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). To make sense of the noise, social media listening requires a process.

Fill in your entire social media timeline backlog

Biznology

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. So, you only have a couple-dozen? I couple-hundred? Well, how long have you been in business?

Social media sewage … and hope

grow - Practical Marketing Solutions

Yet I can’t deny this gnawing feeling of disenchantment about the social web that seems to be also reflected in so many other blog posts I have read recently. I need to write about social media sewage for a moment. The first is search engine page rank , a business practice largely built on deception. Sure the social web can be a strange place.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. Adam T.

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Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy. Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Let ’em know you mean business.

The Law of Large Numbers is the digital marketer’s friend

Biznology

Why would it be any different when it comes to blogger and influencer outreach marketing? The conventional approach in outreach marketing and PR relies on converting just a handful of highly-influential journalists, online writers, and bloggers who have a well-established popularity and readership. And, if it is newsworthy, what’s in it for me, for the blogger, for the reader?

Are You Interested in Becoming Social Media Writer? Start by Blogging

WindMill Networking

Now, anyone who wants to be a social media writer can start blogging and subsequently gain an audience more quickly. … Continue Reading Are You Interested in Becoming Social Media Writer? Start by Blogging by Robert Morris - Maximize Social Business. Social Media Writing Blog blogger bloggers Blogging blogs Business channels content for your microblogging Privacy privacy settings professional Search engine optimization search engines Settings start start blogging time updates

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. And more.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. It’s worth noting that only search engine marketing and social promotion received favorable marks from at least 50% of respondents. Blogger Outreach & Communications.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Google Hummingbird is eHarmony for Search (biznology.com). Good for you, bad for online business.

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The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013

WindMill Networking

Every year I share my own experiences using WordPress plugins to run Windmill Networking to help you make your own website more social media optimized, SEO friendly, and even help convert more of your visitors into new leads. As long as Google’s search algorithm remains a mystery, you’ll never know what type of optimization tipped your site from page 3 to page 1.

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