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The Point
NOVEMBER 10, 2016
Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
The Point
FEBRUARY 11, 2013
Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: Doesn’t marketing performance data often break down with sales and how salespeople use Salesforce?
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The Point
DECEMBER 6, 2010
Blog Makeover Nets Sales Leads for Software Company. If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Help Our Client Choose a Logo (Poll). Getting the Most from Salesforce.com: A Conversation with David Taber.
The Point
OCTOBER 8, 2009
The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * Recently I was made privy to a social media plan authored by a client’s PR agency.
The Point
MARCH 26, 2010
Published by the folks at marketing automation software company Genius.com , and authored by respected consultant, author, and blogger Ardath Albee , this is a valuable primer that would serve as a useful resource to anyone just getting started with a marketing automation system. But I’m glad I found the time.
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