B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Follow other bloggers in your space and make note of what they write about. Sales conversations and presentations – your salespeople are the front line to customer needs and wants.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 11, 2013

Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. My colleague Rocky Mills , member of a networking organization I belong to, coined the phrase Know-Like-Trust-Refer.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

DECEMBER 30, 2013

It’s a great example of creative marketing, leveraging a fan base and followers on social media as well as using the element of surprise that resulting in record-breaking sales on iTunes. Will you arrange for bloggers in your industry to write about your launch? But, you say, businesses don’t have fan bases!

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 18, 2015

It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. Since 1997 we have worked with hundreds of companies of all sizes to identify marketing opportunities, improve branding and marketing messaging, and increase awareness and sales revenue. Contact New Incite today.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

NOVEMBER 23, 2010

Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense. For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100