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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords. They aim to generate qualified leads and establish credibility, trust, and authority within the industry. Navigating challenges and maximizing opportunities.

SEO 238
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Does It Work When Bloggers Write Longer Posts?

Convince & Convert

Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. “Always align your frequency with the length of your sales cycle… and the length of your buying interval.” ” —@crestodina.

Blogger 95
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Email Marketing vs. Marketing Automation: Explained

SendX

Because the sales cycles are usually longer and you need more refined strategies for tracking the leads. B2C companies like car sellers, for example, would have a longer sales cycle and would require a great deal of lead nurturing and personalization. But, say a bookstore owner, would have a shorter sales cycle.

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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Five years ago, the majority of bloggers wrote short posts of 1000 words or less. Every year, a greater percentage of bloggers report routinely writing 2000+ words articles. Bloggers are using more video, more images, more research, more collaboration. Tune your frequency to your buying interval and sales cycle.

Relevance 118
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5 Ways To Develop Your B2B Brand

Zoominfo

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Shortens the sales cycle. Narratives are the connection between cause and effect, and that’s how we think!

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

So the influential personalities could be journalists, authors, bloggers, consultants, whoever is relevant in your space. ” It’s much more long-term and involved sales cycle. It’s as though B2C influencer marketing is selling cars, while B2B influencer marketing is selling kits from which you can build a car.

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3 Reasons to Utilize ‘Software’ for SaaS Marketing and Sales Messaging

SmartBug Media

Speaking of being direct, how is your utilization of the word “software” helping your marketing and sales efforts? With a typically short sales cycle, the world of SaaS messaging demands rapidity, because SaaS buying happens quickly and is transactional.

Software 119