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What My Paper Route Taught Me about Content Marketing

The Effective Marketer

Today, content marketers must support readers who find content via RSS, email subscriptions, bookmarking sites, social media, and organic search. Brad is an experienced content strategist, SEO copywriter and blogger. Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. There are no shortcuts, either. Theming.

Marketing Automation Catching On Fire

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. And scary?

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? Like Be the first to like this post.

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Once you’re back and the emails pile up, the phone rings, and people walk into your office there’s not much you can do. If you walk out of a session with a blank page (i.e.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Is always good to see what’s out there to give you some ideas.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? United States License.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Everyone Wins But it also means something else. Market Segmentation And here is worth pausing for a moment. Great images and great ideas.

WordPress Plugins for Marketers

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). Let us know! United States License.

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Making the Most of Your Webinars

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.

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The Fun Theory: How to Change Behavior

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Here are five key rules to guide you when preparing your webinar: 1.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology.

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Stop doing charts in Excel. At least don’t use the default options that give you 3D bar charts with dull colors and gray background. The fix? Yeah, you’ve seen them too, right?

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get it for free either in PDF or PPT format. You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Slides should be available for download soon here. billion emails sent. like Dan’s presentation for its brevity and focus on key action items based on solid data.

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Marketing By Objectives « The Effective Marketer

The Effective Marketer

what to do if mommy bloggers don’t pick up our story or offer right away as we hope they will do). 3. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Right on, my friend! Maybe now is time for some change.

Marketing Automation Monday is Here!

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! United States License.

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! But, more interesting is that the majority of B2B Marketers are not planning on changing their marketing budget allocation for traditional marketing tactics. United States License.

The Ghost Blogging Debate Done Right

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Schaefer , another excellent blogger and marketer. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Here’s the link to the podcast SPOS#214 , it’s worth listening to. Like Be the first to like this post.

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How Success is Misunderstood

The Effective Marketer

If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. You can follow any responses to this entry through the RSS 2.0

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. Like Be the first to like this post.

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Making Website Reviews Easy

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! On top of that, now you have videos you want to showcase and the home page was not designed with that in mind. In sum, the website needs a complete makeover. Sounds familiar?

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina.

How to Fail at Social Media

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You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The problem is, when a company does very well with a campaign, others come and try to copy the same formula thinking it will also yield higher numbers, but no! United States License.

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Web Prototyping With PowerPoint « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! PowerPoint is something everyone knows how to use, though.

Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! What’s the verdict?   Buy the book. OK, now the explanations and caveats. My biggest disappointed was that the author used mostly well known examples to illustrate his points.

Mapping the Social Media Landscape

The Effective Marketer

Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It’s also a wonderful way to communicate your message. Please share!

Marketing Content That Sells

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Wow, it’s magical!

Best Companies Don't Need Marketing

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! But companies don’t offer these nice perks just because they are run by nice people. They offer them because the market for talent is fierce. Like Be the first to like this post.

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What Trigonometry Has to Do With Marketing?

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing?

Explaining Social Media

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The presentation is not only funny is also engaging. Enjoy! This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized.

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What Type of Marketer Are You?

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? Who do I want to work with?

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. billion.