LeadSloth

article thumbnail

Measure Your ROI on Social Media Leads

LeadSloth

Marketing Automation to Measure End-to-End ROI. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. Disclosure: I am a guest blogger on the MarketingGenius blog. You can’t see data on individual users. Let me know your suggestions.

article thumbnail

Genius Marketing Automation Blog Posts

LeadSloth

Some of you may know that I’ve been a guest blogger at Genius.com since last summer. Where the Marketing Automation posts are more about Marketing Automation systems themselves, these posts are about people and processes: Marketing Automation and ROI. lead management lead nurturing lead scoring marketing automation metrics roi.