Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Social media strategies and ROI. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Sales lead management.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

MARCH 6, 2014

is heavily weighted toward channels with more or less obvious ROI attached to them (email, search). Christopher Hosford is a frequent guest blogger for ViewPoint. Next, the wording of the question—“How satisfied are you with the business value your company has achieved by using each of the following marketing channels?”—is

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. For the last two years, Rob Petersen has been finding the evidence.

Case Study 80

Case Study Case Studies Social Media Studies 80

ClearVoice

OCTOBER 14, 2022

44% of marketers are struggling to measure return on investment (ROI) ( Kentico ). Just 8% of marketers are able to attribute ROI to their content plan ( Kentico ). Measure the ROI of content marketing initiatives ( Digital Agency Network ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Buzz Marketing for Technology

OCTOBER 6, 2007

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?

Blogger 100

Blogger Copyright Buzz Privacy 100

Webbiquity

APRIL 18, 2024

By continually testing and optimizing your emails, you can improve engagement, increase conversions, and maximize your ROI. Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset. Another quick tip here is to make sure your email deliverability is good.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

LeadSquared

OCTOBER 26, 2017

You will want to uncover popular bloggers and other influencers in your industry and to reach out to them. Most bloggers have trouble keeping up with the demand for quality content, and you can fill the gap. The post Using Inbound Marketing Strategy to Improve Sales And ROI appeared first on LeadSquared.

Inbound Marketing 52

Inbound Marketing Paid Content ROI Marketing & Strategy 52

The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. What I’ve appreciated in working with Spear is that they share that same ROI focus – which you don’t always see in search agencies.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

LeadSloth

AUGUST 4, 2009

Marketing Automation to Measure End-to-End ROI. So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. Disclosure: I am a guest blogger on the MarketingGenius blog. You can’t see data on individual users. Let me know your suggestions.

Social Media 100

Social Media ROI Media Leads 100

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Content Standard

MAY 8, 2018

But business rarely plays the long game; goals and KPIs are often short-term in a dash for content marketing ROI, and stretch goals don’t do much to encourage thinking about a five-year strategy. ” Does Chasing Content Marketing ROI Cause Long-Term Damage? What do you think it’s doing to your brand?

Top of Funnel 73

Top of Funnel ROI Planning Content Marketing 73

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. When it comes to ROI , there are a few similarities worth calling out. ” The question came from a strategy colleague when I was helping a brand staff its new content studio.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Stevens & Tate

MAY 13, 2022

The influencers are bloggers, speakers, and authors. Measuring ROI. Metrics for ROI are community growth, engagement and brand love. Make sure to monitor your community space. How Brands Market To the Different Generations . Engagement with Influencers and Advocates. Engaging with influencers and advocates can bring value.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Hubspot

MAY 18, 2015

Further, given that HubSpot’s own research has determined marketers who blog are 13X more likely to drive a positive ROI than those who don’t, the abandon rate is even more startling. This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly.

Blogger 28

Blogger Video Marketing Dwell RSS 28

Webbiquity

JUNE 1, 2021

That’s a 44x ROI. Done wrong, you will end up spending significant dollars to generate little if any ROI. Hordes of bloggers may want to collaborate with you for the sales commission. There is a big reason why email marketing still is one of the highest performing strategies in 2021.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Huptech Web

JANUARY 4, 2024

Performance marketing aims to track and optimize campaigns to achieve a bеttеr return on investment (ROI). Improves Return on Investment (ROI): Sincе you’rе focusing your budget on proven techniques to producе rеsults, pеrformancе markеting can lеad to a bеttеr rеturn on invеstmеnt.

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Biznology

AUGUST 14, 2018

While influencers really want respect and to get compensated for their time and reputation and brands want visitors, subscribers, emails, followers, friends, Likes, conversions, sales, and ROI , there is something else you might be able to add your holy of holies —your KPIs—meetups! People Who Meet People are Lucky. Guess Who I Am.

Communities 126

Communities Blogger Class Twitter 126

Marketing Insider Group

DECEMBER 20, 2011

He is one of SAP’s most prolific bloggers and a self-described “ technology evangelist.” ROI = Return on Interesting. I think it’s brilliant, and so I thought I should explain the basic concepts he presented to all of you here… Introducing Timo Elliott. My colleague’s name is Timo Elliott (@ TimoElliott ).

ROI 100

ROI Content Marketing Generation Planning 100

Convince & Convert

JULY 17, 2015

You’ll also find that working within a targeted market will greatly increase your ROI. The ROI is more than worth it, but there are a few things to consider before jumping in. Rather, attend any conference where bloggers in your niche vertical will be. Use research tools to scout for vertical bloggers.

Verticals 155

Verticals Blogger Conference Custom Publishing 155

Chris Koch

JANUARY 22, 2010

So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Jumping through ROI hoops. But ROI has to be there, right?

Social Media 100

Social Media ROI Lead Ranking RSS 100

Marketing Insider Group

MAY 12, 2020

Many bloggers make that mistake, concentrating on the keywords more than on making their 1,000-plus-word posts easy for human readers to finish. A content marketing strategy that emphasizes consistency yields 13 times the likelihood that you’ll see a positive ROI. Make Longer Blog Posts Easy to Read and Share.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Zoominfo

APRIL 9, 2018

Influencers may be bloggers, content creators, or social media personalities– the common thread between them being their strong web presence and their command of an engaged audience. 71% of bloggers who maintain blogs for a business report that they have increased their visibility within their industries their blogs ( source ).

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

The ROI Guy

MAY 20, 2011

Achieving or increasing measurable ROI from social marketing programs, 3. Influencer / Blogger Relations 2. When it comes to proving ROI, it seems that CMOs are still focusing on the easy to measure metrics, those that show a level of success but don’t necessarily prove the bottom-line impact of significantly increasing investments.

Social Media 40

Social Media ROI Media Lead Scoring 40

Webbiquity

NOVEMBER 28, 2023

For instance, early-stage prospects might benefit from a CTA directing them to a whitepaper or webinar, while later-stage prospects might respond to a CTA scheduling a sales call or demo, or pointing them to an online ROI calculator. Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Or that businesses that prioritize blogging are 13x more likely to see a positive ROI ? This step can't be forgotten if you want that positive ROI. Optimize your page with On-Page SEO.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Onalytica B2B

AUGUST 7, 2018

I have become within the influencer marketing industry an expert in business analytics, influencer relations, ROI and content / digital strategies. House of Representatives, Rhode Island Congressional race, followed by Alex and Ani’s creative marketing team that built their annual revenue from $2.2 million in 2010 to $230 million in 2013.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. I don’t think Twitter can convince bloggers to pay for sharing data directly. Image via BigStockPhoto.com. Where’d the numbers go?

Twitter 167

Twitter API Blogger Social Media 167

Directive Agency

SEPTEMBER 3, 2019

However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other. The post Fresh Content Marketing Strategies That Turn Traffic into ROI appeared first on Directive. Simply put, content marketing has exploded in the past several years.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Zoominfo

APRIL 8, 2018

Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts ( source ). Bloggers are increasing their use of promotional techniques that drive traffic to their posts – including paid ads, the use of which increased by 93% over the past year ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

Link Building 100

Link Building Work Management Marketing Management Service 100

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Onalytica B2B

MAY 18, 2016

They have realised that influencers can spread and amplify their messages and allows brands to increase pageviews, lead gen and ROI.

Practices 102

Practices Marketing Management Lead Gen Blogger 102

Valasys

JANUARY 9, 2023

Increase ROI. Utilizing MarTech also allows you to track ROI from different channels to make more informed decisions about where to invest resources for maximum returns. Build Connections With Other Bloggers/Experts. This allows you to tailor your products or services accordingly for maximum satisfaction.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

ClearVoice

JANUARY 26, 2021

Bloggers and academics alike expect this trend to continue and emphasize the importance of placing strategy behind these budgets to ensure the success of social media campaigns. How do you measure ROI? The elephant in the room is ROI. Unpacking all the issues surrounding social media ROI would fill volumes. Engagement.

Social Media 116

Social Media Paid Content Training Media 116