How Smart Marketers Are Sabotaging Their Calls-to-Action
Hubspot
APRIL 29, 2014
For instance, if the goal of your homepage is to drive more MQLs through RFP requests, go ahead and put more than one RFP CTA on there -- even if they''re totally different RFP CTAs that lead to totally different RFP request landing pages. If they''re still up, they might still be getting traffic.
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