Interview with Ardath Albee, CEO of Marketing Interactions
ANNUITAS
FEBRUARY 9, 2012
In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. In fact, research by Sirius Decisions found that 70% of purchases are already at the RFP stage by the time vendors know about the opportunity. You can follow Ardath on Twitter at @Ardath421.
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