Put an End to Flying Blind: A Ten-Step Process for Creating a Go-to-Market Tactical Plan
Everything Technology Marketing
NOVEMBER 14, 2009
As the CEO, we hope you will mandate that a GTM plan be created and reviewed before any resources are deployed to pursue a new market. Second, it helps allocate resources toward the most profitable opportunities and fosters focus. Second, it helps allocate resources toward the most profitable opportunities and fosters focus.
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