10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI
Webbiquity
JULY 19, 2022
Lagging measures report past results, or end results of previous marketing efforts, such as total sales for the month, gross or net profit, and cost of sales. So while leading indicators are used to predict future results, lagging indicators report past results that have already happened. Daily Active Users (DAU).
Let's personalize your content