b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance
Smashmouth Marketing
JUNE 30, 2009
He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. Stay on topic and be relevant. It is debatable whether a blogger should build some level of personal brand with off-topic content. But maybe put a relevant twist to it. to "Social Media" overnight.
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