Smashmouth Marketing

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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. Stay on topic and be relevant. It is debatable whether a blogger should build some level of personal brand with off-topic content. But maybe put a relevant twist to it. to "Social Media" overnight.

Relevance 100
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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. Stay on topic and be relevant. It is debatable whether a blogger should build some level of personal brand with off-topic content. But maybe put a relevant twist to it. to "Social Media" overnight.

Relevance 100
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5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read. Don't forget though, learn how to use HREF tags so you can link your brilliant comments back to your blog or to other relevant links -- otherwise, you're just typing. I banged out 4 that I'll use for fillers in the future).

RSS 100
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5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

I banged out 4 that I'll use for fillers in the future) Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read Paint a picture - I've had a diagram that I've wanted to do for a presentation that has been lingering in my mind for months. We also know that we all have opinions. So go leave a few.

RSS 100
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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Give away lots of relevant info through blogs, twitter, industry events, etc. One part of Seth's talk was on building a tribe. And repeat that message throughout your communication with prospects and members.".

Lead Gen 100
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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Kim: When you've got a long sales cycle, you've got to keep building the relationship and trust with your leads by delivering them information they value - that means information that's relevant to them and explains the issues you can help them resolve. And that can make a big difference - especially when there are buying committees.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

Kim: When you’ve got a long sales cycle, you’ve got to keep building the relationship and trust with your leads by delivering them information they value – that means information that’s relevant to them and explains the issues you can help them resolve. And that can make a big difference – especially when there are buying committees.