Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some organizations have created support channels for employees to ask questions about the guidelines. Gather information by asking questions. Build influence by answering questions.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

NOVEMBER 24, 2009

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Provide a channel for questions. No matter how good your social media guidelines are, employees are going to have questions—especially those who are new to social media.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JANUARY 22, 2010

For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. 10 Tips for Beginning Bloggers (edtechpower.blogspot.com). What do you think? startups.com).

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

SEPTEMBER 25, 2009

In other words, companies start trying to deliver new products and services before they’ve adequately answered all the questions about whether this new thing is something customers actually want, whether it’s something that salespeople can actually sell, and whether it is something that operations can actually deliver at a reasonable cost.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

SEPTEMBER 25, 2009

In other words, companies start trying to deliver new products and services before they’ve adequately answered all the questions about whether this new thing is something customers actually want, whether it’s something that salespeople can actually sell, and whether it is something that operations can actually deliver at a reasonable cost.

Research 100

Research Service Product Paid Search Agency 100

Chris Koch

SEPTEMBER 18, 2009

The big question to ask is: How are relationships formed through this tool? ask a poll question, etc.). I call this the relationship model of social media—it’s the underlying driver that attracts people to use it. Right now, I think there are two primary relationship models in social media, the permission model, and the viral model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

The big question to ask is: How are relationships formed through this tool? ask a poll question, etc.). I call this the relationship model of social media—it’s the underlying driver that attracts people to use it. Right now, I think there are two primary relationship models in social media, the permission model, and the viral model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

AUGUST 3, 2010

Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

JULY 29, 2011

The political stir encouraged journalists and bloggers to try digging deeper into the story and that’s when McKinsey got into trouble. When a blogger for Time asked for more details on the survey methodology, she says McKinsey stonewalled. Too late, transparency—and defensiveness. Of course, you know what happened next.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100