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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. Enterprise Wiki. guest blogger. managing wiki growth. Publishing 2.0. using wiki in education. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. Writely. The first post is published, so have a read and let me know your thoughts! Using Wiki in Education.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Werent you worried about a shortage of readers and topics to write about? A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Wrong. and Italy. Move on.

How to Write a Social Media Policy


Wikis. Never discuss specific customers, except when referring to published information (such as an approved case study or success story from Marketing). • Be respectful. Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Why is having a social media policy in place so critical? Or, if that seems overwhelming, use the outline below as a guide. Blogs.

IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. And write in the first person. Add value.

One person can change the world. Thank you, Internet


People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with or Blogger and start writing. Your blog is where you’re going to work on developing your voice, figuring out what it is you really believe in, learning how to commit to the writing life in a big way (for free). Right now.

The Blog Editor's Ultimate Guide to Managing Multiple Contributors


Who do you think is better capable of writing a stellar post about email marketing for this blog: Someone on HubSpot's marketing team who manages our social media presence, or someone on our team who manages our email and lead nurturing campaigns? But managing a blog with multiple contributors is a whole different ballgame than having just one or two dedicated bloggers. Okay, okay.

7 Steps For Dealing With Negative Blog Reviews And Comments.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Steps For Dealing With Negative Blog Reviews And Comments June 12th, 2010 | By Trey Pennington “Oh no, a popular blogger wrote a blog post panning our product!&#

17 Brilliant Sources of Content Hiding Right Under Your Nose


Ask them to write down the questions they get asked all the time, along with the answers they give. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. Unfortunately for me, my job requires me to write about that last one. And an infographic? So here you go.

B2B marketers are stumbling in the dark

delicious b2bmarketing

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. But there is no such thing. Learn more.

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How to Shave 20 Minutes Off Your Next Blog Post


Even if you love to write, building out a quality blog post when you've got a list of other to-dos and a set of meetings breaking up your day can be overwhelming. My blog posts always come more easily when I start writing first thing in the morning. arrive at work, grab some coffee, then find a quiet corner to write in. Write in Islands. Pretty impressive, eh? Ready?

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How to Identify Content Topics That Hit Home With Your Readers


When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. You know, where the topics you're publishing just don't seem to be hitting the mark with your audience. So here are a few techniques we've picked up over the year for finding the right topics for your audience so you can publish the kind of stuff people will love to read.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published. These are typically published in PDF form. link] ). V.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)


Beginner Tips For Your Corporate Twitter Publishing Schedule by Social Fresh. Writing that “Twitter provides an opportunity to mix structure and spontaneity in your business communication,” Brad Shorr offers guidance on scheduling tweets without going overboard on automation, from picking the right scheduling platform to categorizing the content you want to tweet to using repetition (carefully). ” For the slightly less ambitious or technical, try Blogger LinkUp. The original hashtag wiki. Twitter isn’t just for the birds anymore. ” WTF?

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

The Bamboo Project Blog

Buzz Marketing for Technology

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. isnt about the fact that learning professionals can now publish learning content without going to a webmaster or needing highly sophisticated tools. Week 5-- Wikis. Wikis.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published. It allows users to host and publish their own blogs.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. We can’t just become publishers, we also have to become advertisers.

Want to Build a B2B Community? Twitter Chat Offers Advice and How.


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Want to Build a B2B Community? Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. What does it take for a B2B company to be ‘social’?

Marketing Edge

Marketing Edge

The combination of blogs, new online publishers like TechCrunch and the Huffington Post, and social media sites are creating new opportunities for professional and unpaid journalism. The site attracts those who have a desire to write, and its 90,000 members rate the articles on the site, giving all readers some guidance on the quality of the content. That was my editorial license to say that garbage articles are ranked at the bottom.) It’s a combination social media community, wiki (kind of ), blog and content provider. What should I do? Watch what Disney does.

Social Media and the Decline of Editing

B2B Memes

Earlier this month, after writing his final column for Inc. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Publishing is about communication. Yes, blogging is about communication too, but the voice is essential—more so than in publishing, though it matters there as well. Because much of what makes up the Web is a conversation, not publishing.

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

Published in June 23rd, 2008. On my blog I write about how to use the tools - the different social networking sites - but the tools come and go - what’s important is the art of networking.  And, that’s why (I think) - I’ve been successful using these tools. NFS Project Wiki. W.TEC Wiki. About NFS. Mentors. NFS Schedule. Participants. Resources. link].

How to create B2B social media policies

Chris Koch

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Being sure to include the “including but not limited to” phrase, make sure employees know that blogs are not for communicating policies to other employees, negotiating with third parties, or releasing material information about company strategy or financials (or as Sun puts it in its social media guidelines, “it’s not OK to publish the recipe for one of our secret sauces”). Encourage them to write what they know. But don’t provide them with a blank slate.

Book Review: The New Rules of Marketing and PR


into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. And then they will write about you!” Under the new rules, you are what you publish. œWhat links all of these techniques together is that organizations…behave like publishers, creating content that people are eager to consume.

Best of 2007: Articles and Blog Posts on SEO (Part 1)


It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. SEO is dead? Balderdash! ”) and questionable ( Stop using keywords in your URLs. advice.

Personal Learning for Learning Professionals - Using Web 2.0 Tools to Make Reading & Research More Effective

Buzz Marketing for Technology

For my Reading and Researching use cases, Im focused primarily on Collecting, Reflecting, Connecting (somewhat) and Publishing (somewhat - although I would call it sharing). People are able to write about things in more detail that a magazine can possibly do. For example: Magazines publish their contents as RSS feeds or see my post about RSS Feeds from Static Magazines. Web 2.0

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Ive wasted too many hours trying to write code. Reading - Ill write more about this later, but I recently bought a Kindle - Amazons e-reader. In a nutshell, I love it and I think its part of a revolution in publishing. Video: Wikis in Plain English 143. SSPR - Please Stop Spamming Bloggers (Updated with SSPR Response). The Common Craft Store. our work. about us.

PKM and the Organization - Pollard

Buzz Marketing for Technology

trust your instincts. < £ Salon Bloggers & > September 27, 2006. -->. It will be published later this year as a chapter in a compendium book on emerging trends in KM. I n North America at least, Knowledge Management (KM) budgets are under constant siege, KM leaders salaries and department headcounts have been cut back, the Knowledge Director role has been relegated to a subordinate back-office role, and many CEOs are searching for ways to outsource the function entirely. Automatic peer-to-peer publishing and subscription. bulk publish? September 2006.