Earlier this month, after writing his final column for Inc. His feelings, clearly, were mixed: “Writing for Inc. was an enormous honor, but it was very different than writing on my own website. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Publishing is about communication. Yes, blogging is about communication too, but the voice is essential—more so than in publishing, though it matters there as well. Because much of what makes up the Web is a conversation, not publishing. MORE >>

OK as far as it goes, but so NOT getting to the real opportunities.Blogs are a conversation between the blogger and him/herself (a form of reflection) and between the blogger and his/her readers. isnt about the fact that learning professionals can now publish learning content without going to a webmaster or needing highly sophisticated tools. Shel cites a brief published by the Aberdeen Group , titled Web 2.0, " Throwing up a wiki or a blog and hoping for the best isnt going to cut it. Week 5-- Wikis. Bloggers are more open, diverse, etc. MORE >>

For my Reading and Researching use cases, Im focused primarily on Collecting, Reflecting, Connecting (somewhat) and Publishing (somewhat - although I would call it sharing). People are able to write about things in more detail that a magazine can possibly do. For example: Magazines publish their contents as RSS feeds or see my post about RSS Feeds from Static Magazines. Preferrably, you would create a blog post or a wiki page with your analysis. Then go to Blogger and sign-up (it takes less than 5 minutes). Why would I suggest doing this as a blog or wiki? MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception. Internal wiki Online dashboard, pdf, Excel, and PowerPoint versions Show metrics compared to benchmarks and targets to put the number in context Supported by anecdotal evidence and stories of customer wins. MORE >>

Ask them to write down the questions they get asked all the time, along with the answers they give. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. page on our wiki where an inbound marketing consultant posted an analogy he uses with customers to explain inbound marketing. Unfortunately for me, my job requires me to write about that last one. If you conduct the interview over email, the writing is already done for you. And an infographic? MORE >>