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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Bob Thompson , CEO, CustomerThink Corp., Thank you!

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size. Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.

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What if Marketing Automation had not been invented?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Might Have Been to What Must Have Been: Counterfactual Thinking Creates Meaning" was published in the Journal of Personality and Social Psychology in January 2010

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Successful Content Marketing Plans Do 1 Thing Really Well

ViewPoint

Today's guest blogger is Jeff Molander. As social media expert, Jay Baer says your business is not in the “publishing business” but rather in the “action business.”. Whether you’re a service or product marketer, this is the best content for blogs or any B2B content marketing vehicle you publish.

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What if CRM had not been invented?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Might Have Been to What Must Have Been: Counterfactual Thinking Creates Meaning" was published in the Journal of Personality and Social Psychology in January 2010.

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Taking away a marketing manager’s excuses!

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. i This famous quote is attributed to a number of people including Peter Drucker, IBM''s Thomas Watson, and Arthur "Red" Motley, former publisher of "Parade" Magazine.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Over the last two years, we published reports on the data coming from compiled data vendors. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies.

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