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Sales Engine

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Finding the Hidden Money in Your Content Strategy

Sales Engine

I think that from the content marketing standpoint what’s not working is to post about whatever interested us at the time, whatever seemed to be topical or whatever guest bloggers were submitting to us. That’s what got published.

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What’s the role of a content strategist?

Sales Engine

That process has worked fairly well, but as competition for attention heats up with companies doubling down on content marketing for 2016, publishing once or twice a month isn’t going to be enough.

article thumbnail

What’s the role of a content strategist?

Sales Engine

That process has worked fairly well, but as competition for attention heats up with companies doubling down on content marketing for 2016, publishing once or twice a month isn’t going to be enough.