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B2B Memes

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Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. Trade publishing has declined for plenty of other reasons as well, but resistance to new technologies and modes of communication has been a critical factor. But few publishers need to be warned against that.

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The Coming Content Marketing-Publishing Continuum

B2B Memes

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines.

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Bloggers: Feel Free to Repeat Yourself

B2B Memes

Then, just before you click the publish button, a small blip of doubt appears on your radar. As I’ve suggested before , a concern that someone else has already made your point shouldn’t stop you from publishing. Fear not: There may be very good reasons to publish anyway. You’re crushing it. So what do you do now?

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Monetize Your Typos

B2B Memes

Towards the end, guest Cory Doctorow, the science fiction writer and Boing-Boing co-publisher, mentioned a publishing project that involved, among other things, offering readers incentives to alert him to typos. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ.

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Social Media and the Blurring of Professional Roles

B2B Memes

In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. But for anyone interested in B2B publishing and communications, it is essential and enlightening reading.). It’s no longer as meaningful as it once was to say you’re a blogger, or a journalist, or a marketer. As Merton Sealts Jr.

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Is a Blog Just a Container?

B2B Memes

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. And prior to indulging in what might appear like criticism, let me state for the record that Tinworth is one of my favorite and most respected bloggers.).

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