Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Sales Engine

APRIL 14, 2016

As a 25-year veteran owner of a public relations firm in New York and Miami, Florence Quinn has certainly seen some changes in the various ways that brands promote their stories. “In But we also have so many more media outlets now to work with including the bloggers.” They’re all becoming media that we’re interested in.”.

B2B 168

B2B Blogger Content Public Relations 168

Optinmonster

DECEMBER 21, 2023

The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic. Putting the article together: The type of article you’ll write depends on the type of website you’re writing it for. The topic you’re writing about must be relevant to their target audience, as well as your own.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Recommended Group: B2B Bloggers Boost Group. If you were looking to build links to your website about pets, you’d be better off finding a group that various pet bloggers reside in.

Link Building 104

Link Building Work Management Marketing Management Service 104

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. He also writes regularly for the tech news site SiliconANGLE. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated. Thanks to all our sponsors! Like this post?

PR 135

PR Practices B2B Blogger 135

KoMarketing Associates

OCTOBER 16, 2012

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

Tactics 120

Tactics SEO B2B Marketing Planning 120

ClearVoice

OCTOBER 18, 2018

I loved the people, but since the content was geared toward small business owners, I found myself researching tax laws and marketing advice, instead of writing about the topics I actually cared about: travel, wellness and relationships. Don’t become a blogger or influencer because you want free stuff. Write every day.”.

Ethics 105

Ethics Blogger Copywriting Rules 105

seo.co

DECEMBER 18, 2020

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Not every hired blogger is misrepresenting the truth, but some are.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Public Relations: The best press release is no press release by MarketingSherpa. 5 successful marketers reveal their favorite public relations tools by Matt About Business. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Contently

OCTOBER 16, 2018

From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. Christopher Gillespie : I write exclusively for brands as my full-time job. Describe your day job.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

ClearVoice

OCTOBER 11, 2019

The food writing world is always competitive, with the traditional editorial market shrinking and growing poorer every day. Learn how freelancers can win juicy food writing gigs: What are the basic qualifications you look for in a writer for your magazine? I’m not looking for influencers or bloggers. And if they don’t?

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. Jon Loomer is a blogger and podcaster whose website offers both articles and video tutorials on all things Facebook marketing. 29 of the Best Social Media Blogs. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. If you have little money to do this, assign your employees posts with titles and outlines to do the writing. If you have some budget, you can hire english students, professional bloggers, etc. to write for you.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Biznology

AUGUST 28, 2013

Sometimes the blank white screen in front of you is daunting, especially if you have no idea what to write. Even the most experienced bloggers lack ideas and motivation from time to time. Find out what they are writing about and see which posts drive the most engagement from readers. Seasonal trends. Popular posts from the past.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

NuSpark Consulting

AUGUST 22, 2013

We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently. . We are Public Relations Managers.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Of course not. Less and less so, I’m afraid.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

EveryoneSocial

AUGUST 13, 2018

Next, thought leaders forged their way into the public relations and journalism arena, becoming the go-to sources for research, insight, and interpretation of the latest news and industry trends. In every case, thought leaders write. In short, value-added information, coming from an expert source point of view.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Talk about a jack of all trades! 1) Having NO Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Convince & Convert

AUGUST 20, 2013

Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. A 20+ year marketing veteran, Carrie specializes in digital public relations, content marketing, on-page SEO and social media. Pretty easy, right? Do keyword research.

SEO 159

SEO Keywords RSS Adwords 159

NuSpark Consulting

DECEMBER 9, 2012

Write a blog post providing an overview of the white paper with a link to it. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Have audiences link to it as a PDF. Company Blog.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

MAY 2, 2019

So when the couple decided to road trip across America, they wanted to spend every night in a different Wal-Mart parking lot and write about their adventures. Claire hiked the Grand Canyon, Bryce Canyon, and Slot Canyon in 2006, they learned that RVs could stay overnight in Wal-Mart parking lots for free. In a nutshell, the blog was fake.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Convince & Convert

MAY 16, 2013

Be sure to Google “ write for us ,” “ submit guest post ” and other similar phrases. This is a high value tab for public relations and should not be overlooked. Be sure not to select “Blogger” – select “Blog Search” instead under the “Specialized Search” category towards the bottom of the page. Why is this beneficial?

PR 149

PR Google Press Public Relations 149

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. People seem to like my writing: contentrulesbook.com annhandley.com. Write case studies, eBooks, white papers, etc. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KEO Marketing

MAY 31, 2016

Quality public relations is one of the best methods to build your company reputation and establish thought leadership and it shouldn’t be taken lightly. For example, if a particular blogger writes about cutting-edge technology, send stories about your new technology. Don’t send stories about your personnel.

PR 48

PR Paid Search Agency B2B Thought Leadership Advertising Agencies 48

Biznology

MAY 13, 2016

You want to start by learning how to write your website and blog posts to attract your target audience: keep the tone in a casual manner, and remember to focus on what your readers want to see. Maybe write something like “5 More Ideas for Your Next Blog post.”. Take a look at these 6 ways to create content that your readers will share.

Viral Marketing 80

Viral Marketing Content Social Media Blogger 80

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Well, I’m going to take back what I said.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

markempa

NOVEMBER 9, 2011

You don’t need to write all of your own content. Use one of your public relations professionals or a freelance journalist to interview experts within your organization and write a blog post on their behalf. Use guest bloggers or provide content from a third-party source that’s respected in your field. . .

Social Media 120

Social Media Work Management Peer-to-peer B2B 120

Ontraport

APRIL 14, 2021

Through your public relations (PR) efforts, potential leads in this stage are beginning to subconsciously learn about your brand’s existence via partnerships and connections you’ve built with industry thought leaders. Write an article about each. Writing your ads and creating audiences with ad grids.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Anything Goes Marketing

SEPTEMBER 4, 2006

Every once in a while it's great to stop and look around the blogosphere at what some of the great bloggers are writing about when it comes to marketing. Since it is labour day, I thought I would raise a glass to those top marketing bloggers as defined by technorati. Here they are: 1. Seth's Blog 3. Search Engine Watch Blog 6.

Blogger 100

Blogger RSS Public Relations Tagging 100

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. While they don’t settle the discussion, are good sources for inspiration nonetheless. United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

Biznology

DECEMBER 13, 2011

” I then added , “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. Hire and train people based on their ability to write and their ability to connect and engage people — who like people and care about personal, human, relationships. Pitch Engine is a how!”

Social Media 80

Social Media Demand Media Blogger 80

The Effective Marketer

NOVEMBER 29, 2010

what to do if mommy bloggers don’t pick up our story or offer right away as we hope they will do). So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. Maybe now is time for some change. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. Joanna is Chief Marketing Officer of ClassPass , a tech advisor, and blogger at Entrepreneur.com, MarketingLand.com , and JoannaLord.com. Yael is the partner and CEO of Re:Tech , a speaker, and a blogger. Christina Rice @CRicePR.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78