Digital B2B Marketing

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. These supporters are not going to get the new story out. It is time to tell the story about how this change improves Triberr.

Twitter 100
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Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

If you have a freemium product model, if you offer referral bonuses or if you have a collection of free tools, then you have probably realized that inbound marketing does not have to center on your own content. Affinity Is there a strong community around your product? Utility Do you offer something useful for free?

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4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies.

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Constant Contact : Looking for marketing and social media tips? Constant Contact has done a good job of creating a collection of quick tips in a simple graphical format.

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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing. Like paid search, it is valuable, but it isn’t inbound marketing.