Industrial Marketing Today

APRIL 23, 2012

Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. I’ll give you two examples where engineers are the star contributors but managed behind the scenes by two dynamic industrial marketers. I know it’s Emerson again.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

SEPTEMBER 21, 2011

If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first. I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

NOVEMBER 1, 2010

Exhibit #1: Emerson Process Management Experts. A niche business blog run by Jim Cahill that targets process manufacturing engineers and professionals. Objective: Connect process manufacturing professionals with experts at Emerson Process Management who have valuable industry, application and technology expertise.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Industrial Marketing Today

JUNE 17, 2011

Show them how, with their help (lead scoring, qualifying, feedback), you can refine the process and deliver higher quality leads that improve their closing rate. Inviting guest bloggers to post on your company blog if you have one. Hiring an outside content creator.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60