Does Renting Email Lists Make Sense Any More?
The Point
SEPTEMBER 16, 2010
When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to direct mail. And here’s the shocker: even while response rates have plummeted, the price of those lists (as I also commented recently ) is the same as it was 15 years ago.
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