Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Optinmonster

DECEMBER 21, 2023

It’s a consistent and repeatable strategy that works across all niches. Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. Since many (most?)

PR 100

PR Social Media Media Blogger 100

seo.co

JANUARY 1, 2023

Additionally, even when a publisher has included a link to your site in a mention of your brand, click the link to confirm it works. You also need to stop and consider how you can potentially offer value to bloggers and journalists. Submit Press Releases. Press releases are very easy to write. Guest Blog.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

Outreach 140

Outreach Blogger Media Advertorials 140

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. First, it allows you to borrow the audience and the authority of the other blogger or podcast host. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

SmartBug Media

FEBRUARY 25, 2020

Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. If the press announcement is that a company executive is speaking at a major industry event (INBOUND, for instance), you can interview that executive about their experience and key takeaways from the event.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Contently

MAY 17, 2016

But what if, in return for your work, you were offered a desk in a co-working space plus access to a photography studio, event space, meeting rooms, and over 20 other freelancer colleagues from a variety of disciplines? Welcome to Blogfabrik , an innovative co-working space in Berlin that opened in June 2015.

Content 81

Content Press Distribution Ad Agencies 81

seo.co

JANUARY 31, 2023

It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work. Scaling your link building to the point that you receive daily, quality inbound links from other bloggers can take years. Linkable assets should be visually pleasing.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Webbiquity

JULY 30, 2020

First, ensure that you have a blog post and press release that outlines the mission and purpose of your event. If you’re working with influencers, they can help spread the word on platforms like TikTok, Snapchat, and Instagram. Lexie Lu is a freelance designer and blogger from Williamsport, PA.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Biznology

MAY 2, 2017

Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” That’s not over. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Optinmonster

FEBRUARY 11, 2024

freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue. Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

seo.co

OCTOBER 4, 2021

That goes for every website, but it can work wonders for local businesses. Now that you know you should be taking photos on every job, you should have lots of photos of your work to show. Distribute press releases locally to attract local links. There’s no shortage of bloggers in the world today.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Biznology

APRIL 3, 2018

Just because you’re old-fashioned doesn’t mean what you’re doing isn’t working. The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch.

Business 197

Business Enterprise Management Blogger Class 197

Outgrow

OCTOBER 7, 2021

Just figure out the scope of work and send them samples! Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. 8 Distribute Press Releases and Create a Press Kit. As there are plenty of free directories available where you can distribute your press releases.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. After all, you’re a small business owner, and probably not a trained writer.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Sharpspring

JANUARY 19, 2022

If you start doing PR for links, you will start releasing low-quality press releases in no time. Creating high-quality content that attracts links as well as reaching out to bloggers or journalists is the most powerful and perfectly legit link building method. If you are doing a PR campaign, do it for publicity, not for links.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Lenny's Newsletter

SEPTEMBER 5, 2023

That’s why they work. Cold outbound works—if done creatively. PR can work, but rarely does. But it worked.” Here’s exactly what we did—and it still works today. In B2B, it always starts with hand-to-hand combat. It wasn’t even about selling to them, since we already knew them.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Go ahead, works for anything. Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Hubspot

MAY 18, 2015

This phenomenon must be frustrating, if not demoralizing, for corporate bloggers who need to prove they are driving results, and prove it quickly. As you can see in the video, it’s easy to see why bloggers who rely on daily traffic as their sole performance indicator would abandon their blogs quickly. Let’s have a look.

Blogger 28

Blogger Video Marketing Dwell RSS 28

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Multimedia press releases spread news faster.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

NuSpark Consulting

MARCH 3, 2016

That was a lot of work. Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Most press release distribution services clearly spell out how many links you can include. Relevant Blogger Outreach.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. The real goal is to have a journalist look at that press release and turn it into an original article about you and your company.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Optinmonster

FEBRUARY 13, 2023

Creating digital downloads takes work, so you want to make sure that your digital product actually sells. An automated marketing funnel can drive traffic and customers to your digital product while you work on other parts of your business or take a break. Wondering how to sell digital products? What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66

ClearVoice

AUGUST 3, 2021

This is an opportunity to work together and learn from more senior journalists on developing projects, presentations, and collaboration in journalistic conferences. This is an excellent opportunity to work on communication and administration skills for career development. ” National Press Club. Fourth Estate.

Organization 104

Organization Press Ethics Thought Leadership 104

Hubspot

SEPTEMBER 2, 2019

Even I -- a social media-obsessed millennial blogger -- had trouble figuring out how the heck it worked when I first logged on last year. I'll show you how it works in step three. To share the video, press the forward sign underneath the comment symbol to see your sharing options. Set up your profile. Music and Effects.

Press 101

Press Profiling Social Media Video Marketing 101

MLT Creative

JULY 1, 2011

Although Benjamin Franklin may not have had an iPad or laptop to record his thoughts, nor the Internet to spread them, his quilll, printing press and colonial distribution methods worked well in his time. Sound like any contemporary bloggers you know? Solid advice for any blogger. And most fools do.”

Blogger 40

Blogger Advertising Agencies Paid Search Agency Inbound Marketing 40

Convince & Convert

APRIL 25, 2016

Blogger hosted/partner-hosted streams. These live events have included presentations, talks, conferences, press conferences, performances, concerts, tours, and demos. Taco Bell used it to hold a fun mock press conference. Plan video events that are pure fun, like Taco Bell did with its mock press conference. Live events.

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

seo.co

JUNE 16, 2021

Additionally, even when a publisher has included a link to your site in a mention of your brand, click the link to confirm it works. You also need to stop and consider how you can potentially offer value to bloggers and journalists. Submit Press Releases. Press releases are very easy to write. Guest Blog. Use Wikipedia.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Scoop.it

OCTOBER 27, 2022

From topic research to consumer behavior analysis to outlining, drafting, and editing, there’s a lot of work to do. So, how does it work? If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. That’s how I was able to rank for [top SEO experts] even though my own business site isn’t really ranking for it anywhere in top 100: Notice how I managed to brand my profile picture in a way that hints at the connection to the company I work for.

Personalization 129

Personalization SEO Brand Identity Branding 129

nDash

JULY 13, 2022

And have worked with large brands and clients that require attention to specific brand voice and SEO-optimized copy. Brands that I’ve worked with include Kindhumans, and Vail Health Foundation. I’ve also worked with Forgotten Skincare, North Lake Tahoe Resort Association, Excellence in Education, and more.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Webbiquity

MARCH 13, 2019

They’re a leader in their field and they have a good number of recruiters working for them. It works the other way too. The compounding effect of our SEO, blogging and social media activity allowed us to launch Press Release Grader with a bang even though it was minimal effort. This is a very successful company.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204