PR / Media Pros Should Stand Firm on Requiring Quote Approvals
Marketing Craftmanship
SEPTEMBER 22, 2012
A new spotlight has been cast on the issue, with writer Michael Lewis’ acknowledgment that he’d agreed to quote approval for his Vanity Fair profile on Barack Obama, and the new policy issued by the New York Times , which forbids their reporters from agreeing to “after-the-fact quote approval by sources and their press aides.”.
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