The state of earned media blogger outreach
SEPTEMBER 22, 2015
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.
Hello News Releases; Good Bye Press Releases
DECEMBER 19, 2011
In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Also, be sure to use spell checker and the Press Release Grader from HubSpot. Press Release Grader is a simple, free tool that analyzes your press releases and gives you some ideas on how to improve them.
When Press Releases Do (and Don't) Help Your Marketing
JANUARY 14, 2013
When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective. years ago. Why is that? Image credit: Ionics
10 Amazing Ideas for B2B Press Releases
APRIL 21, 2016
Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. So before you start writing your next press release, keep in mind the following questions to make it more effective. Rebranding.
The art of writing the perfect blogger pitch
NOVEMBER 29, 2011
Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted.
5 Must-Haves for Your Online Press Room
MARCH 12, 2015
As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. An online press room is going to be one of the first stops for media […] Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie is a PR strategist, freelance writer and blogger. Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business.
Earned media influencer outreach is alive and well
JULY 5, 2016
As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. We just finished our first week and we’ve already delivered products to 47 bloggers and have another 60 queued up for delivery this week — and we’ve only reached out once so far.
Creativity with Blogger; using it to make quality websites beyond the Blog
NOVEMBER 15, 2010
Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it?
How PR and Social Media Can Work Together
DECEMBER 6, 2010
In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach. Since many (most?)
Are We Scrubbing the LIfe Out of Press Releases?
What Works - What Doesn't
FEBRUARY 1, 2011
When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict. And when competing against bloggers who won't hesitate to tell the full story, where do you draw the line? Am
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Like what? Will Traditional, Social Media Blend? Digg this!
23 Outstanding Social PR Guides
JULY 22, 2014
Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Social Media Press Releases and Blogger Outreach. Is the Press Release Dead? ‘Loser.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.
6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted
Social Media B2B
JUNE 15, 2011
Send just a press release. It is also the quickest way to get a blogger to click delete. This says to bloggers that someone thinks blogger outreach is important, but I don’t. I’ll just email out the press release and check off the “blogger outreach box on my status report. 2. Many bloggers have a passion for their topic, and no matter how broad that topic is, they rarely stray too far from home. By doing this you are also giving bloggers an unsubscribe button. Blogger and influencer outreach are about relationships.
How to Build the Ultimate Online Newsroom
JUNE 8, 2011
by TomPick and guest blogger Maria Verven. Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. They were bulky, killed lots of trees, and of course weren’t searchable.
Do you appreciate your blogger network?
OCTOBER 11, 2011
Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. You need to make sure you’ve set up the pitch and the campaign.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. In the beginning (for us), and when I start up a new blogger (this morning), this question comes up very early in the discussion. Bloggers are concerned that they can not handle the volume of work required. Wrong. and Italy.
PR and Marketing: Are Bloggers the New Journalists?
MAY 28, 2014
In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. On the other hand, PR focuses on awareness, building relationships with stakeholders, and having a presence in social media and in the traditional press. Corporate bloggers have a marketing agenda, for example.
Using Blogger to make quality websites beyond the Blog
NOVEMBER 15, 2010
Pinch Gallery For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it? And the result?
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. How to Turn a Blog Post into a Press Release by ProBlogger.
9 Questions You MUST Ask Before Hiring a Freelance Blogger
MARCH 7, 2012
Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. So how do you get it right the first time?
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Photo credit: Wikipedia.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Quite a few bloggers also maintain newsletters, email lists, and email subscription lists.
Inside a Social Media News Release
DECEMBER 6, 2011
Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet.
Build some social media marketing backbone you big wuss
FEBRUARY 12, 2013
Blogger Outreach Community Manager Content Marketing Internet Marketing Public Relations Social Media Marketing Brand Business Easter Bunny eBay Facebook Honey Badger linkedin marketing New York Stock Exchange social media social media marketingIn a social world, trapped customers scream loudly enough for everyone to hear. Social media is people and not a pit full of vipers. Or your village.
Are We Scrubbing the LIfe Out of Press Releases?
What Works - What Doesn't
FEBRUARY 1, 2011
When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict. My client, as is their perfect right, told me to lay off the negative tone, which I did.
From Link Love to Hate; Don’t Let Your Content Get Slammed by Google’s New Rules
AUGUST 21, 2013
Or use content such as press releases or articles in your social media marketing efforts? by Joel Don (@joeldon) Related Stories Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items Build Your Network of Brand Ambassadors with Blogger Outreach 5 Ways to Power Up Pinterest in Your Real Estate Biz. Content Marketing Google John Mueller Pagerank Press Release Search Engine Land Search engine optimization Social Media Marketing Tom Foremski Uniform Resource Locator Did Google’s New Rules Just Kill PR Agencies? Do you ever blog or guest blog?
Content-Mining the Press
MARCH 11, 2011
Even if you have an original blogger and you re-purpose existing content and you have a steady source of outside content, you still might be looking for ways to interject fresh ideas into your content stream. If so, look to the press and the blogosphere and mine content from there. Monitor your competitors’ websites, press releases, RSS feeds, publications, white papers and case studies. Content marketing requires a constant source of relevant and usable ideas. Sources: News. Find a way to make a news item relevant to your audience. Internet. Competition. Where?
The Art of the PR Follow-Up
MARCH 17, 2014
You did everything right: Drafted a pitch-perfect press release about something newsworthy, put together a well-researched media list where every contact covers your topic, and sent your press release in a personalized email with a compelling subject line. But how do you know they actually read your press release? Nothing. Crickets. Now what? First, relax a bit. What Now?
Time to Kill the Press Release?
What Works - What Doesn't
JULY 8, 2010
While writing a press release for a client the other day, I got to thinking about what I was doing. Because the more I thought, the less reason I could find for a company to issue a traditional “press release.” What with the long decline of the trade press, there is less “press” out there to “release” information to. Dangerous idea, thinking too much.
Celebrating Ben Franklin the Communicator (the Blogger?)
B2B Ideas @ Work
JULY 1, 2011
Although Benjamin Franklin may not have had an iPad or laptop to record his thoughts, nor the Internet to spread them, his quilll, printing press and colonial distribution methods worked well in his time. Sound like any contemporary bloggers you know? Solid advice for any blogger. Ben Franklin was known to have a sharp and witty mind and a love of all things social.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Eric Papczun follows up on his post above with more guidance to help “dominate search engine results pages including leveraging alternate domains, creating a corporate presence on social networking and content-sharing sites, and search-optimizing your press releases. When appropriate, let key bloggers know about it. Hmm, sounds a lot like WPO. Whatever. Share this on Bebo.
Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
MAY 2, 2016
Brand marketing tasks and responsibilities can include public, press, analyst, shareholder, and influencer relations; corporate communications; social media; advertising; events and sponsorships; and content marketing. Influencer Relations + Press Release Attribution. You can also create trackable URLs for press releases to tie PR activity back to the lead-to-revenue process.
How To Optimize Your Press Release [Marketing Cast]
MARCH 14, 2011
Press releases are like vitamins for people: we either obsess over them or don’t take full advantage of them. View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services? In order to get your content to be indexed in these places and to generate Google Alerts, you have to submit your press release to one of the recognized press release distribution services. That is how you can gain potential coverage from mainstream media and bloggers. Where to Submit Your Press Release?
Buzz Marketing for Technology
OCTOBER 12, 2007
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Detroit Bloggers Trailer [video]
NOVEMBER 2, 2010
Amidst all the negative press about Detroit, there are people who do believe in and are working towards a brighter future. Video produced by Fafoutee Video Productions. Originally released at the Detroit #140conf on October 20, 2010. Trailer for a one hour documentary on people who blog and love Detroit.
B2B Public Relations: 7 tactics to pull more leads into the funnel
B2B Lead Generation Blog
JUNE 3, 2012
Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Multimedia press releases spread news faster. Multimedia press releases use links, videos and images to tell the story, and they attract attention. blogger may grab an image. Always include a call-to-action in your press release.
How to write a press release
OCTOBER 5, 2009
I recently received a call from a friend who was planning a benefit concert: she wanted to know how to write a press release. pointed her to PRweb’s article, Tips, Guidelines and Templates for Writing an Effective Press Release , a very good how-to summary. Unfortunately, she’s a little late — her press release should have been sent three weeks ago. Some people think “publicity equals press release. But they forget (like my friend) what happens after the press release is written – distribution. Pay attention to media calendars.